Technical SEO Mistakes That We All Keep Doing
Search engine optimization (SEO) is divided into two broad categories: technical and non-technical. Non-technical SEO mainly concerns the contents of the site and page while technical SEO concerns all those that are related to structures, tags and codes. Below are the examples of the most commonly committed technical SEO mistakes that you are probably doing now.
1) Ignoring title tags
Unarguably, the title tag is the most important factor in on-page SEO. Title tags are used in displaying preview snippets to indicate what the page is all about, and yet we keep on publishing contents with empty title tags. Thus, make sure that all pages have unique title tags.
2) Lacking of HTML alternative
Flash websites, which incorporate multimedia, are attractive to look at. However, search engines cannot completely crawl flash elements such as graphics, animations and applications. Provide an HTML version so that the Google bots may also crawl and index the flash-based page.
4) Using keyword-less URLs
Good URLs are extremely important. The dynamicity of page names is relevant that’s why Google puts a high weight to well-structured URLs. Putting keywords on the URL is a rule, not an exemption. Keyword-less URLs may still rank, but having the content-relevant keywords can give you advantages over your rivals. Put the keyword that you are shooting for in the URL.
5) Ignoring page load speed
Google and users prefer quick-loading websites. Google crawls and thereby ranks faster websites first before crawling slower ones. Users leave the site if it takes more than 5 seconds to load. Thereby, use a content delivery network (CDN) to make your site faster. Don’t get too heavy on visuals that take time to load.
6) Failing to cross-link
Also called internal linking, cross-linking is the process of linking relevant pages together. Cross-linking reduces bounce rate and improves page rank as more users spend longer time on your website. Unfortunately, we overlook this task instead of making it a common practice. Link to a relevant article that you have written and published in the past. Use unique and relevant anchor text for each link.
7) Forgetting to put alt tags
Alt tags are ‘names’ given to images and graphics (e.g. 0001.img) which Google cannot read. Websites get no indexing value from these bland filenames unless alt tags with keywords are added. Prioritize putting alt tags especially on visuals that appear at the topmost part of the page. Use dash between descriptive words, not spaces. Put the main keyword on alt tags whenever possible.
8) Limiting crawler access
All the mistakes above limit the crawlability of the entire website. Google is very selective when crawling pages by giving the website a crawl allowance, technically speaking. Google may crawl a page that must not be crawled in the first place such as access logins, carts, etc. Build a site architecture. Optimize the most important pages and put a rel=“no-follow” that you don’t want Google to crawl.
Evidently, almost all the elements in the pages have SEO implications. Technical SEO must not be ignored. Treat it as a fundamental part of making your SEO campaign a success otherwise it would be difficult for your website to rank high in Google and other search engines. Go forth and conduct an SEO audit!
Cris is a Filipino blogger and a freelance writer in a digital marketing agency in the Philippines. He’s a business enthusiast that always like to surf online to discover new trends.