It’s no secret that traditional service marketing is seeing diminishing returns, has become fragmented, and is difficult to track. We continue to use tactics that may have worked 15 years ago while often missing opportunities made possible by innovative technology—and demanded by the way our customers digest media today. Take
It’s no surprise that communicating with your customers is the best way to receive repeat business; however, have you ever considered using contact center software to conduct customer outreach? The latest contact center software is quite adaptive, and can be set up quickly in any location with just one user.
Make no mistake, changing your DMS provider—the “heartbeat” of your dealership that touches every level and point of your operations—is no easy task. Of any dealership change, switching a dealership’s DMS provider is perhaps the most difficult. An entire organization must be trained on how to use this new technology,
The right CRM software delivers tremendous benefits for your dealership. It simplifies operations to make them more efficient—and that positively impacts your sales and profits. To find the best fit for your business, look for these seven features found in leading CRM software solutions. 1. Customizable dashboards By managing your
When you bought your dealership’s customer relationship management (CRM) system, were your expectations sky high? Did you think it would free up you and your staff to spend more time on selling vehicles, and less on process and record-keeping? But now that you and your employees have lived with it
It used to be once every few days my email inbox received advertisements for digital this or that dealers must have. Now it’s inundated with them multiple times a day. Aren’t you also increasingly aware of how the march of innovation is stepping forward faster than ever? Not all innovation
As you already know, consumers’ buying behaviors are evolving. Not only are more transactions than ever being initiated online, but now, some companies are promising a complete online transaction. You may wonder how your brick-and-mortar dealership will compete with the latest technologies that offer a fully automated, consumer-driven online transaction.
It seems like every industry conference features speakers and attendees who are buzzing about data and analytics. But too often, dealers end up trapped in the theoretical, and walk away unclear about actionable steps they can take to use data for their dealerships. Or, they attempt to implement analytics solutions,
Everyone knows that digital spend is a significant part of a dealer’s marketing budget, yet the majority of dealers aren’t able to accurately analyze the effectiveness of their digital marketing campaigns. This is because the reporting they have access to only delivers part of the picture. Depending on the source,