Training Your Staff on Digital

PCG Pit Stop Tour Adds Seattle—Sponsored By Dealer Marketing Magazine


PCG Marketing, the folks that put on this year’s terrific Automotive Marketing Boot Camp in Orlando, are taking their digital seminar on the road. They have now added a Seattle stop on September 20th. If your dealership is in Washington, Oregon, or Idaho mark your calendar and plan to attend the Pit Stop in September. Like the Boot Camp, the Pit Stop tour offers dealers cutting-edge, new technology, and techniques for succeeding in digital marketing of vehicles. When you are deciding which employees to send to the Pit Stop, be sure to send your service manager. Most of the attendees to the Boot Camp came away with great ideas to boost business in the parts and service department.


The current Pit Stop tour includes:


·         Chicago-June 11-12


·         Dallas-July 9-10


·         Huntington Beach-July 16-17


·         St. Louis-August 13-14


·         Toronto-September 10-11


·         Vancouver B.C.-September 17-18


·         Seattle-September 20




Are you ready for mobile? With overwhelming number of smartphones out there, car shoppers are starting to use their phone to search vehicles like others use their home or office computer. It is important that your dealership provide excellent information about the vehicles you have for sale. There’s a new company, cDemo that is offering some new technology that makes it easy for you to produce rich vehicle content. On the home page of cDemo’s website they say,


cDemo Mobile Inspector technology will make your life easier! Using a mobile device, including the Apple iPhone, and Mobile Inspector, anyone regardless of experience can produce rich-content vehicle data and reports by following our on-screen step-by-step instructions guiding the user through a detailed vehicle inspection. Professional, quality Electronic Vehicle Reports (EVR's) are instantly produced and immediately available to review or email to any interested party.”

To find out more about cDemo, visit





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