Trilogy LLC Introduces New Technology to Revolutionize Used Vehicle Sales Market


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Rapidly Becoming the Used Car Dealers’ Ally

Austin, TX, October, 2013—As Americans continue to tighten their budgets due to the job market’s uncertainty, one industry is heating up – the used vehicle sales segment. In fact, used car sales are expected to continue to climb as more than 40 million used vehicles changed hands last year.

Because nearly 80% of auto purchasers began their search using a search engine, used auto dealers depend on qualified online leads to spur sales. To assist these dealers in generating qualified leads, Trilogy LLC has developed a premium lead service for used vehicles based on Trilogy’s already proven new car lead technology. Trilogy SmartLeads provides the automotive industry’s highest quality third-party leads for used cars. This new technology qualifies used vehicle leads with the same patented scoring engine used for new vehicle leads with additional inputs and data analysis unique to the used vehicle market.

“SmartLeads is recognized throughout the auto industry for quality and ease of use, and we’re delighted to expand this service to used cars,” said Michael Richards, President of Trilogy Automotive. “Trilogy’s1500+ auto dealership clients have continually asked us to assist them in improving used vehicle leads.”

SmartLeads features the following:

  • SmartLeads Scoring Technology: Trilogy uses comprehensive data mining combined with statistical predictive modeling to determine whether or not each lead has been submitted from a shopper with genuine intent to purchase.
  • Total Transparency: User-friendly metric reports clearly identify where each and every lead originates, so dealers and consultants understand where the lead originated.
  • No Questions Asked Credit Policy: Dealer can return any lead for any reason through a dealer controlled portal that allows them to customize lead settings, request and track credits and set budget real-time.

Dealers can begin to enroll mid October. For more information, please visit www.trilogysmartleads.com.



About Trilogy Automotive

For over two decades, Trilogy has been revolutionizing the automotive industry through a combination of relentless innovation and a commitment to customer success. Trilogy Automotive’s patented technology solutions range from custom and client driven to turnkey configuration, design and lead management systems, and have powered leading automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. A division of Trilogy Inc., the business has the benefit and resources of one of the world’s largest privately held software companies. Learn more at www.trilogyautomotive.com.

Michael Bowen

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