Using Twitter to Spread Your Brand to a Wider Audience
Twitter is a fantastic platform for growing your dealership, as it allows you to connect to a much wider audience than you are able to through a website alone. When done right, Twitter can drastically increase traffic to your website, which will hopefully mean more sales through your door. By using social media, you can create an engaging brand awareness campaign that will have your followers interacting back with you and eager to buy through your company. Even if you are inexperienced at using Twitter, these helpful tips will have you well on your way to a successful social media campaign.
Twitter can be a game-changer for your company’s brand.
What is your brand?
Before you begin a brand awareness campaign on Twitter you need to know what your brand is. Do you sell quality, used cars at a great price? Do you provide luxurious vehicles for wealthy clientèle? Simply branding your dealership as a place that sells automobiles is not going to bring in the followers. Find your niche, and use that to sell your brand to your audience.
What are your goals?
Being the savvy business people that you and your team are, you likely understand the need to put forth your goals and expectations before you go about reaching them. Decide what it is that you want to gain from Twitter, and make a plan from there. If you are only looking to increase your presence on social media or drive extra traffic to your website you may have a different method than someone who is striving to bring in a few extra sales. Once you know what it is you want to get out of the social media platform, you can start reaching out to your audience.
Share content relevant to what you do, and increase your audience and reach.
Grow your audience.
Now you can begin the fun part and start growing your brand. Share content that is relevant to your company, as well as interesting to your typical consumer. If you want to remain an active and purposeful member of the Twitter community you should update your Twitter account no less than twice a day. If you have a new product, special offer, or major sale; tweet regularly throughout the day, in evenly spread increments.
Tweets are limited to a maximum of 140 characters. With that in mind you will need to find creative ways to make these short messages engaging. Including keywords and a hashtag can make your tweets more user friendly. People tend to re-tweet and engage more with tweets that are kept under 100 characters, so keep that in mind when sharing content. Many companies do a sweepstakes to initially grow their audience, but you can reach the same conclusion with a little extra hard work and time.
There are currently around one billion registered Twitter users, so for those of you who have been waiting for the fad to pass, it isn’t happening. Show your customers that you understand the importance of a social media presence, and reel them in with your engaging tweets and alluring brand appeal. It may be slow-going at first but with improved online reputation management, web traffic and sales will increase before you know it.
Jessica Galbraith is a freelance writer that writes on travel, social media, and the expat lifestyle.