VinSolutions Participating in GM DTAP Premium CRM Program

Mission, KS July 13, 2017VinSolutions is certified in the launch of GM’s Dealer Technology Assistance Program (DTAP) Premium Customer Relationship Management (CRM) Program.


GM’s Premium CRM Program is intended to strengthen the competitive advantage of GM dealers by arming them with specific customer, pricing, and vehicle data that can lead to improved sales, customer experience, and customer satisfaction. As of July 1, participating GM dealers are eligible to utilize iMR funds to help reimburse the cost of the Premium CRM tool, which includes VinSolutions’ Connect CRM.

“This is a fantastic opportunity for GM dealers to utilize an industry-leading CRM at an exceptional value,” said Chase Abbott, vice president of sales at VinSolutions and Dealertrack F&I. “Having a DTAP certified product, combined with our expert hands-on training and Performance Management model, really adds up to a win-win scenario for our current and prospective GM dealer customers.”

The integration of VinSolutions Connect CRM is being developed in three stages: The first stage will include sharing customer and service records through Connect CRM across GM dealership, the second stage will include sharing data pertaining to GM vehicle incentives and the GM card, and the third stage involves the integration of GM vehicle and invoice data.

VinSolutions has agreed to complete all available GM DTAP Data service integrations by the end of fourth-quarter 2017. These integrations will help dealers offer a more seamless experience across GM dealerships and leverage real-time data for accuracy, efficiency and an overall enhanced customer experience during the retail journey.

Built to help automotive dealers create and maintain better customer relationships, Connect CRM provides dealerships with a comprehensive set of tools and insights to deliver a streamlined and personalized customer experience that continues beyond the sale.

About VinSolutions

VinSolutions helps make every customer connection count by providing individual dealers and dealer groups with sophisticated yet easy-to-use software solutions that span the scope of dealership operations. With its cloud-based system, VinSolutions’ all-in-one internal management, sales and service marketing solutions platform is accessible from anywhere an Internet connection is available, including mobile devices.

VinSolutions has been named to the Inc. 5000 every year since 2011 and has received numerous industry awards for its innovative products. VinSolutions is OEM certified by every major manufacturer and is Autosoft, CDK, Reynolds & Reynolds, and Dealertrack DMS certified. Founded in 2006 and headquartered in Mission, Kansas, VinSolutions is a Cox Automotive™ brand.

Media Contact

John Garretson, Senior Account Executive, Corporate Communications, MWWPR, 212.827.3778, 908.917.6273 (m), jgarretson@mww.com

Press Release

0 Comments

No comments!

There are no comments yet, but you can be first to comment this article.

Leave reply

Your email address will not be published. Required fields are marked *