Why College Students Are Ideal Summer Dealership Employees

Students can bring a new sense of enthusiasm and energy into your showroom

If you’re not always on the lookout for top talent, you’re probably missing quality candidates.

While experienced salespeople might be the first on your wish list, there is one demographic that dealerships should not be ignoring: college students.


Providing employment opportunities to college students is a great way to motivate a new generation of employees to consider the auto industry.

Another benefit of recruiting college students is the promise of a job once they graduate.

By putting students in a low-pressure situation where they are allowed to get their feet wet, you create a situation for them to become comfortable in a dealership environment and use their particular skill set to your benefit.

Garnering interest for future employment is not the only perk of hiring a college student on a part-time basis.

Students often bring a new sense of enthusiasm and energy into your showroom, and a much-needed change in atmosphere.

No matter your needs, there are plenty of reasons why hiring a college student for the summer is something your dealership should definitely consider.

Students are adaptable

Students have the ability to quickly be trained and guided toward specific roles. They usually offer you greater flexibility and adaptability than more-experienced employees, who may be set in their ways.

College students also have the ability to absorb and execute new instructions and training at a high rate, making them great at learning a variety of responsibilities quickly.

The more they learn, the more willing they become to perform a wide array of lower-level tasks, which can free up your full-time staff to focus on more complex duties.

Students are motivated

Students have one goal in mind: learn as much as they can during the short time they work with you.

Although they initially require a little more training and managerial attention, they are driven and focused on their day-to-day workload once they get the hang of their new responsibilities.

Capturing their attention

College students may overlook your dealership because they don’t know about the opportunity that exists or that you’re hiring, so go to them.

Colleges and universities make it very easy to share your employment opportunities with their students by hosting a variety of career fairs directly on their campuses.

In addition, you can share your dealership’s job postings with several professional development student organizations or departments. They will be more than happy to publicize the opportunities during their meetings, classes, or in their newsletters.

If you’re interested in going the extra mile, you can also consider hosting a career fair at your dealership. This allows you to bring in students directly, and you can meet several job candidates in a short amount of time.

This approach also helps give these college students an inside look at how your dealership operates, as well as the overall culture of the workplace.

Sales and service managers can speak candidly with students about all aspects of their respective jobs, make a lasting impression, and collect resumes.

The purpose is to inform job seekers about the careers and the positions available at your dealership, and how they can fit into the broader picture.

Adam Robinson is the co-founder and CEO of Hireology—the leading integrated hiring and retention platform in retail automotive—working with over 1,000 dealerships in the U.S. and Canada to help build great teams and drive profitability. He’s the author of The Best Team Wins: Build Your Business Through Predictive Hiring, available at www.TheBestTeamWins.com.

Adam Robinson

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