Why You Are the Brand!
If you work at a dealership—whether you’re the dealer principal or a salesperson—there’s something important you need to know. In today’s fast-paced world, people make decisions very quickly. That means,if you want people to employ you or buy your products and services,they first need to have heard of you,then they need a good reason to choose you.
Becoming a celebrity in your market
The first step to becoming a celebrity in your market is to become well-known. The fact is,we live in a world today where people are obsessed with celebrity. The people who sell the most records are not always the best singers or musicians and the biggest box office stars are not always the best actors. Those who get to the top understand the power of celebrity and they work hard at building their image and reputation so that they stay at the top. It’s a lesson that has been learned by top politicians and business leaders—if you want to be president of the United States, you had better write a book or two first. If you want to be a business power-broker, a TV show will help.
The power of celebrity is not only relevant to stars and big corporations. The exact same techniques can be used in any line of business,whether you work on your own, run a business,or work for someone else. I’ve seen it work for real in my own life and time and again I’ve seen it transform the results of some very successful business owners. The power of becoming a celebrity expert can help take your dealership or your sales career to new levels of success. And I’m going to reveal some of the exact techniques you can use to make it start happening today.
Becoming the recognized expert in your market
Let’s be clear, the power of celebrity alone is not enough to make your business or career deliver its full potential. You need substance not just glamor! That means you don’t just want to be a celebrity. You want to be a celebrity expert. In order to achieve that, you need to define your market clearly and establish genuine reasons why you should be the choice in that market.
You need to build a brand that positions you as the go-to expert in your field. Now,you may think that brands are only for big businesses with huge advertising budgets. The fact is, however,all businesses have a brand—it’s simply the way people perceive them. It’s the same for you as an individual. You have a brand whether you want one or not. So why not make the effort to develop the right brand?
I’m going to show you exactly how to create a powerful brand that makes you the obvious choice in a profitable market.
Becoming the “go-to” celebrity expert in your market
You know there is something special about you—a reason why people should choose you over the competition. You may just need to work out exactly what that is. If you follow the right process, however, you can easily be the celebrity expert in your dealership. It’s simply a matter of making sure you define the right field of expertise and then take the steps needed to establish your celebrity status.
You need to know how to define your market properly and get clear about your expert status. Then you'll need to know the techniques you can use to make sure your expertise is recognized by the right people. I know the idea of positioning yourself as a celebrity expert can seem intimidating to many people. But it’s simply the fastest, best,and easiest way of creating a successful, highly-profitable business or career in any field…if you follow the right process.
I’ve developed the step-by-step process you need to follow to make sure you choose the right market, establish a great celebrity expert brand and promote it to attract your ideal customers easily. Remember, as a celebrity expert, you’re not just getting publicity; you’re also establishing yourself as the first choice among your ideal customers (or employers). That’s the real route to success.
Here are the steps you should follow:
1. Harness the power of personality for your brand
2. Match your expertise to your perfect market
3. Defining your expert brand
4. Create and use your celebrity expert personal story
Over the next few weeks, I’ll expand on these steps plus I’ll reveal my 10 proven bonus strategies for building a winning celebrity expert brand. Don’t worry, you don’t have to be an Oprah or a Lady Gaga. This works for everyone—you just need to be yourself. You may already have taken some of the steps I’ve explained here or you may be starting with a completely blank sheet. Either way, this process will help you build a more satisfying, rewarding, and successful career at the dealership.
Tracy Myers, C.M.D., is a noted small business marketing and branding solutions specialist, best-selling author, speaker, car dealership owner, and entrepreneur. To contact Tracy or for more information, visit his website at www.TracyMyers.com.