Winter Weather Slows February Auto Sales

International Nameplate Dealers Announce Monthly Sales

Alexandria, VA (March 4, 2015) – The American International Automobile Dealers Association (AIADA) today released February 2015 sales figures for the international nameplate automobile industry. AIADA represents America’s approximately 10,000 international nameplate franchises whose brands accounted for 54.5 percent of all vehicles sold in the United States last month.

AutoData Corp. reports that the seasonally adjusted annual rate (SAAR) slowed from 16.66 million units in January to 16.23 million units in February. In February 2014 the rate stood at 15.41 million units. Industrywide, 1,257,619 light vehicles were sold last month. Sales for all brands, unadjusted for business days, were up 5.3 percent from February 2014.

Record-breaking snow and ice in many parts of the country hampered auto sales. Car sales fell 1.4 percent from February 2014 while SUVs and light trucks picked up the slack, rising 11.8 percent. Toyota’s sales were up 12.1 percent, enough to beat Ford for the country’s number two spot in sales behind General Motors. BMW, up 14.5 percent; Honda, up 4.1 percent; And Subaru, up 18.6 percent; all saw gains last month.

“Rising gas prices and bad weather may have slowed industry gains, but they couldn’t reverse them,” said AIADA President Cody Lusk. “Low interest rates and new models loaded with tech and safety features have given consumers new reasons to buy.”

International brands sold 685,118 vehicles in February, up from 628,241 in January. Asian nameplates occupied 45.8 percent of the U.S. market, up from 45.7 percent in January. European nameplates fell from 8.9 percent in January to 8.7 percent in February. Domestic brands rose from 45.4 percent to 45.5 percent market share last month.

To read AIADA’s complete coverage of February’s international nameplate auto sales, click here.


Established in 1970, AIADA is and continues to be the only association whose sole purpose is to represent America’s international nameplate automobile franchises that sell and service the following brands: Acura, Aston Martin, Audi, Bentley, BMW, Ferrari, Honda, Hyundai, Infiniti, Jaguar, Kia, Land Rover, Lexus, Maserati, Maybach, Mazda, Mercedes, MINI, Mitsubishi, Nissan, Porsche, Rolls Royce, Scion, Smart, Subaru, Toyota, Volkswagen, and Volvo. These retailers have a positive economic impact both nationally and in the local communities they serve, providing more than 500,000 American jobs. Visit AIADA online at

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