Dealer Marketing Magazine Guidelines for Submitting Articles and Editorial Policy

Dealer Marketing Magazine is a leading online trade publication that speaks to a large online audience and over 17 000 e-mail subscribers Our focus is on editorial content that educates and enlightens auto dealers using how-to and thought leadership articles. Although we may carry some news or industry information that relates to our goal of teaching, we are not a news publication.

Our secondary goal is to help vendors who offer valuable services or products to auto dealers to reach our dealer readers. Since many of the products and services described in our articles, the vendors who sell the products or services are typically experts in their field.

We believe that our readers understand that many of our expert writers work for vendors. Although such an editorial approach would be frowned upon at a news-oriented publication, it is our intention to give a voice to the vendors as long as they are educating about skills and concepts rather than pitching their product or services. We feel this policy allows us to do a better job of teaching dealers than any other publication.

One of our main goals in the magazine is to create an environment where dealers can learn about vendor products, services, and innovations. This is good for the dealer and good for the vendor. We believe this is the best way for dealers to understand new products and services. Vendors are often the foremost automotive authority on a particular subject.

To be part of the Dealer Marketing Expert Writers Panel, our updated editorial policy allows for DMM writers to be selected by invitation only.


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