From Zero to AI: How Dealers Can Start Using Artificial Intelligence Today
Walk into most dealerships and ask about AI, and you’ll hear the same thing: “That’s just another vendor fad. We tried it and it didn’t work. I don’t even know where to start.” All fair reactions. Dealers have been burned by technology promises...
The Risks Of Playing Blind: Lessons from Steinway’s Wood Shortage
Who would’ve thought a Seattle-made piano business could be shaken by a tree-cutting fight in Alaska? That’s exactly what the Wall Street Journal reported on August 26, 2025—logging cutbacks in the Tongass National Forest could silence Steinway...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
Dealer’s Playbook for Turning Reviews Into Revenue
I was one of those people who got hooked on Yelp early, when it still felt like a novelty. It wasn’t just about looking up a restaurant, it was more...
Lessons From the AI Frontlines in a BHPH Dealership
By Tiger Okeley, Executive Board Member, Oak Motors/Indiana Finance Company The artificial intelligence (AI) wave has crashed over all of us in the...
The GM’s AI Assistant: Turning Daily Chaos Into Clean Profit
Running a store today is a grind. Your morning starts with too many problems: a salesperson quit, ad spend feels like a black hole, trades are...
The Hidden Gains of Using AI in Fixed Ops
I’ve been in and around service departments for over three decades. First as a technician, an advisor, a manager, and now as someone who helps...
5 Ways to Make Your Service Department a Favorite with Women
I’ve spent my entire life in the car business, so when I walk into a service department, I notice things most people don’t. My eyes go straight to...
I’m Free
How did you feel on: You felt amazing! You felt alive and without responsibilities! Ahhhh! Some dealers felt this way when the current President was...
Increase Your Cyber Security with 10 Simple Steps
What started as a story about how I helped a dealer handle hackers who had created a fake website has now turned into a series on cyber security...
Dealerships Don't Need More People or Vendors
Automotive retail is stuck in a loop. When problems arise, we default to two options: Hire more people. Buy another tool. But neither approach...
How to Use Social Media to Build Trust and Appointments
Social selling. Just the term makes me feel like I’ve been cornered at a networking event by someone wearing a Bluetooth headset and no shame. And...