The Difference Between a Repeat Buyer and a Loyal One
Tiger Okeley, Executive Board Member of Oak Motors, explains why repeat purchases do not necessarily mean customer loyalty, and how consistent service and fair treatment help dealerships earn it. Every dealership wants to see a familiar face...
The Twelve Technology Layers You Didn’t Know You Needed to Make Your AI Strategy Work
Ilana Shabtay, VP of Marketing at Fullpath, sets out her twelve-layer framework for dealership AI and the questions to ask about what a vendor provides, what your team must build and who owns the ongoing work. There is a highly attractive pitch...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
Generating Sales From Compliance
Tom Kline explores how dealerships can turn compliance standards into clear customer promises, and why the operations behind those promises matter as...
The Whole Is Other Than the Sum of Its Parts: Running a Dealership
A dealership can hit every departmental target and still underperform. International automotive executive Alda Waddell explains how sales, service,...
Got Agent?
As AI agents take on more of the vehicle-buying process, who controls the information they give customers? Jim Lawrence examines what dealerships...
Managing the Service Department through High Oil Prices
The Iran war disrupted the oil market and it could hurt your service department. Related to service specifically, full synthetic motor oil is on...
You Have the Data. What’s the Strategy?
There is a gap between establishing a CDP and actually building a real customer data strategy. For years, the automotive industry has invested...
Every Customer Is A Complaint Department
By Tom Kline, Better Vantage Point | Tuck The Octopussm Ten years ago, an unhappy customer might threaten, “I’m calling the Attorney General.” Today,...
Beyond the First Sale: How Automotive Aftermarket Brands Can Use Promotions to Build Loyalty and Protect Margins
As the automotive aftermarket prepares to gather at the 2026 version of the Specialty Equipment Market Association (SEMA) show, the industry is...
When the Enemy Is Already Inside the Dealership: Insider Threats You Can’t Ignore
By Richard Foster - Retired UK Cop, Ransomware Negotiator & Cybercrime Specialist from Brainstorm Security Ltd. Have you noticed that when there is a...
Your Buyers Are Anxious. Is Your Marketing Making It Worse?
A 2026 survey of more than 3,000 U.S. drivers found that nearly 7 in 10 buyers (69.1%) felt financially concerned at the time of their vehicle...
