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Did You Know This? Latest Hispanic Car Buying Preferences
There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in 1990! The U.S. Hispanic population continues to grow rapidly, accounting for around half of all U.S. births. Rapidly Changing Demographics Many states are facing rapidly changing Hispanic demographics. Texas…
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Spotlight
The Big Buzz in Digital Retailing: Dealer Ultimate Milestones
Everyone in the car business is talking, writing, and podcasting about digital retailing. The list of related virtual events is exhaustive. The popularity momentum is depicted when planning…
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Beyond the Shopping Cart: The New Era of Going Digital
The automotive retail industry is changing at the most significant pace in its hundred-year history. COVID-19 has accelerated retail trends in the automotive industry, so the 21st-century car…
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Explore
NEW PODCAST EPISODE: Experimarketing – Going Loco for Local
On this episode of Experimarketing, Matt and Colin connect with Dane Saville, Co-Founder and Brand Manager of Reunion Marketing, as well as…
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The Chip Shortage Is Coming! Is Your Used Inventory Ready?
By now, the entire industry and many consumers have heard about the chip shortage ready to hit automotive showrooms about the time…
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With Connectivity, Dealers Can Get More from Courtesy Transportation Programs
Most dealers have Courtesy Transportation, or CTP programs in place, with the support of their respective manufacturers. What dealers may not be…
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