Featured
Stand Out From the Competition: Let’s Find Your Differentiator
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict criteria of pricing, the quality of the coffee, online reviews, and the availability to order online so I can simply walk in and have my coffee ready and waiting.…
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Spotlight
Everyone Wins With A Seamless (Online And In-Store) Experience
Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as simple as opting to…
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Making More Money with the Right Inventory Metrics
vAuto Founder Dale Pollak recently told a group of Dealers: “We’re not in the car business, we’re in the business of making money.” And he’s right. One of…
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Explore
The Art of Detecting Manipulations in Marketing Reports
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love…
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Plan, People and Profitability: A Lesson in Chicken
When a cashier takes your money for your purchase and then sends you off with a deadpan, “have a good one,” how…
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Tracking Online Reputation: You’re Still Counting The Wrong Thing
There is no denying that generating new reviews, week in and week out, is a critical component to a dealer’s business process,…
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