Best Practices

Reputation & Retention = Reward

“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation...

Fail Stamp
News

PR Fail: A Story of Deception, Unfair Acts and Power Booking

Do you prefer single ply or double ply toilet paper?‎ Unless you live in your RV or boat, is there any debate on this in your head?‎ I...

5 steps to kickstart hispanic marketing
Best Practices

Five Steps to Kickstart your Hispanic Marketing Program

US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...

Steve Schmith ONE
Best Practices

Expand personalized customer experiences beyond the showroom

One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...

Driving Talent to the Parts Department with eCommerce
Best Practices

Driving Talent to the Parts Department with eCommerce

Over the past year, attracting and retaining talent has been a challenge for many industries, especially for automotive. No one understands this more...

minesweeper
Best Practices

Is your Service Scheduler a Minefield? 3 Tips to Maximize your Shop Capacity

Many of us remember playing “Minesweeper” to pass the time on our personal computers. You’d click boxes to expose a numbered box that indicated...

Direct Mail Auto Dealership
Best Practices

Direct Mail in 2023: The Foundations

What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...

Crime Scene Clean Up Tactics: Dealership Edition
Best Practices

Crime Scene Clean Up Tactics: Dealership Edition

This is going to start as grim. It gets better. Aftermath® (the name of an actual ServiceMaster company) pioneered the field of performing crime...

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