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In the Quiet, Listening Becomes Easier
Many of us lived through the 2008-2009 recession. For those of us that were in some of the hardest-hit industries like real estate, banking, or automotive, we emerged with a different sense of how to navigate life. The impact of COVID-19 will be exponential when compared to the 2008/09 recession. Instead of only a handful…
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Everything has Changed, FOREVER! The Post COVID-19 World of Automotive Retail
The world’s great philosopher Mike Tyson said it best: “Everybody has a plan, until you are punched in the mouth.” Well, we all just got punched in the…
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Chatbot – Friend or Foe
What exactly is a chatbot? A chatbot is exactly what it sounds like: A robot that manages your conversations. The bot simulates a human-like interaction to give shoppers…
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Facebook Ads for Your Dealership: 10 Ideas To Get You Started
In my last article, the message was focused on running more Facebook Ads campaigns, and to put your focus on targeting: the…
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Podcasting Provides New Opportunities for Local Auto Dealers
From nationally-known shows like Joe Rogan and Ben Shapiro to niche programs catering to a specific audience, podcasts are officially a thing.…
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“Adapt or Die” Why Dealerships Need to Experiment with their Internet Sales Lead Processes
You may have heard of the motivational sales phrase, “always be closing.” But, when it comes to handling internet sales leads, dealerships…