Reputation & Retention = Reward
“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation...
PR Fail: A Story of Deception, Unfair Acts and Power Booking
Do you prefer single ply or double ply toilet paper? Unless you live in your RV or boat, is there any debate on this in your head? I...
- by Tom Kline
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest...
- by Adam Dennis
Conversations Series: Steve Schmith
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...
Driving Talent to the Parts Department with eCommerce
Over the past year, attracting and retaining talent has been a challenge for many industries, especially for automotive. No one understands this more...
Is your Service Scheduler a Minefield? 3 Tips to Maximize your Shop Capacity
Many of us remember playing “Minesweeper” to pass the time on our personal computers. You’d click boxes to expose a numbered box that indicated...
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
- by Aja Goldey
Crime Scene Clean Up Tactics: Dealership Edition
This is going to start as grim. It gets better. Aftermath® (the name of an actual ServiceMaster company) pioneered the field of performing crime...
- by Tom Kline
Stay informed and inspired!
Join more than 10,000 subscribers