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Be a PRO in Your Dealership
Webster’s Dictionary defines a Professional as “a person engaged in a specified activity as one’s main occupation rather than as a pastime.” The world of Sales especially requires this desire because it takes time to build relationships, referrals, and longevity in the business. Throughout my career I’ve developed a discernment for people that just wanted…
Spotlight
Are You Fishing in a Crowd?
Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that standouts…
How Will the COVID-19 Pandemic Change the Way Dealers Market to Customers?
In the early months of 2020, many auto industry observers believed the industry would be looking at an annual pace of approximately 16.5 million new vehicle sales for…
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The Road to Recovery
COVID-19 blind-sided us with an uppercut, right hook and hard hit to the gut. We may be down and a little dizzy,…
They Called it Facebook for a Reason
A phone rings in the middle of the night, startling a grumpy middle-aged college dean back into consciousness. The computer servers at…
Brand Building Tips for Dealerships During COVID-19
While we can’t be 100% certain how strong it will be, the demand for vehicles—whether it’s due to an expiring lease, delayed…
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