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Let Data Be Your Guide: Navigating an Uncertain Sales Environment
There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic. Having now survived two major downturns in the last 12 years,…
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Get More Traffic to Your GMB Pages with User-Generated Content
If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to…
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NEW PODCAST EPISODE: April Fool’s Day
In this Episode of Mostly Automotive Marketing with Matt Wilson, they discuss April Fools’ Day. Are you for or against April 1st shenanigans at your dealership? Matt is…
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Is RELEVANCE a part of your dealership’s internet lead management (ILM) process?
2020 was a year wrought with upheaval and change. In the automotive industry, all that we knew about dealership traffic patterns and…
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NEW PODCAST EPISODE: Experimarketing – Customers For Life
On this episode of Experimarketing, Colin and Matt connect with the famous Car Lady of Canada, Christine Mitchell. Christine discusses the importance…
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Auto Retailing: Customer Experience Transformation Starts with The Basics
The Steve Jobs quote has never rung more true. There has been so much conversation of late about digital transformation, auto retail…
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