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Recommit to Learning: Three Tactics for Your Defensive Playbook
The crisp autumn air, and the changing color of the leaves, always make me think of football. Fall is the time when many sports fans come to life. Baseball playoffs are in high gear, skaters are lighting up the ice, hoopers are scorching the courts, while college and pros alike are hitting the gridiron. And,…
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Spotlight
Reshape Your Marketing Efforts Using Audience Segmentation
The process of buying and selling cars has evolved substantially over the past decade. No longer do car shoppers go straight to the dealership; instead, they often do…
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Want to be Profitable for the Long Term? Rethink How You Approach Service Marketing
Everything from thinning profit margins in new vehicle sales to increased competition from direct-to-consumer manufacturers – like Tesla and Rivian – is combining to put the squeeze on…
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NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice…
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Coaching and Consistency in your BDC
The Business Development Center, or BDC, is the heart of the dealership. Every other BDC website or article you read these days…
A Salesperson’s POV on Digital Retailing
The automotive industry’s shift into digital retailing is no longer a possibility, but a reality. With the accessibility of information and commerce…