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Streamlined Metrics, Open APIs, in-house Marketing, Oh My!
Let’s finally talk about it. The automotive industry as it stands today will never be tech-first– and dealerships will not operate as technology companies (refer to Mckinsey recommendation here)– if we don’t fix some of the biggest problems with its digital ecosystem. It’s complicated. It’s complicated mostly because there are layers of complexities that do not exist…
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Spotlight
NEW PODCAST EPISODE: Experimarketing – Buyers Before Your Eyes
On this episode of Experimarketing, Colin and Matt connect with Amy Hughes, Senior Director Dealer Intelligence at Experian, to discuss everything data! Data, data, data! In their conversation…
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Four Ways to Create a Fire Hose of Branded Content
I’ve been working with tech companies in automotive public relations for more than two decades and in that time have watched communication styles change from the importance of…
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Explore
Is Your F&I Compliance “Toast?”
What does criminal conduct have to do with F&I and my new toaster? Here you go… I recently bought a toaster. (Please…
NEW PODCAST EPISODE: Power Ford’s Power Moves
In this Episode of Mostly Automotive Marketing with Matt Wilson we’re joined by Matt Sneed, Director of Marketing and Customer Experience at…
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Automotive Careers: What It Takes to Move Up the Ladder
F&I is a position in the dealership that provides excellent opportunities, but it is a career that comes with extremely high expectations…
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