How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in cybersecurity and secure data transfer, which have profound implications for their marketing teams....
6 Simple Steps to Find Fake Websites
A couple of weeks ago, I told a story about a customer of mine who had some hackers create a rough copy of his website in order to rob people when they thought they were buying a car. It’s a horrible tale that’s becoming more and more common....
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
How to Be the Picasso of Social Selling
"Inspiration exists, but it has to find you working." – Pablo Picasso Lately, I’ve been thinking about how closely selling resembles art. In fact,...
From Capabilities to Outcomes: The Next Frontier for Dealer-Focused Martech and Data Providers
"If not but for." I remember exactly where I was when I first heard those four words—and the internal business and cultural challenge the...
What Car Dealers Can Learn from Enthusiast Auctions Like 'Bring a Trailer'
Car dealers across the country have been noticing a shift in how cars are being bought and sold. Traditional wholesale channels are still the...
Knew or Should Have Known: Why Legal Claims Are Rooted in What Dealers Fail to Prevent
You knew. You absolutely did. And if you claim you didn’t know, then you should have known. That’s what they’ll claim and that will be the message...
The AI Era Is Coming, And Your Dirty Data Will Break It
Let’s be honest, “Data Hygiene” sounds like something your IT manager brings up after a system crash, not a game-changing strategy to sell more cars....
10 Tips to Navigate Social Media and Online Reputation Attacks
Social media has changed the way dealerships connect with their customers - and how reputations are built or broken. Some dealers have embraced the...
Hiring for Performance and Influence: How to Build a Winning Dealership Marketing Team
Wasted ad spend, poor customer messaging, and lost revenue. These are just some of the costly consequences of hiring the wrong marketer. Imagine...
The Stolen Dealership Story: One Dealer’s Journey to Reclaim Their Online Identity
I’m sure that many of you have been told that you have a doppleganger… someone out in the world that looks and acts like you. In most cases this is a...
The 'Vendor' Trap: Why Automotive Dealers Deserve Strategic Partners
I hear it all the time in conversations surrounding automotive dealers and the companies they engage to help run their businesses. On podcasts, in...