How to Use Social Media to Build Trust and Appointments
Social selling. Just the term makes me feel like I’ve been cornered at a networking event by someone wearing a Bluetooth headset and no shame. And yet, buried underneath the buzzword is something useful — dare I say, essential — for today’s car...
How Smarter Data and Tech Can Fix Your Dealership's Staffing Issues
Everyone’s feeling it: employee turnover is a massive pain point and dealership teams are caught up in a cycle of missed opportunities and staffing instability. Turnover is no longer just an HR issue– it’s an operational crisis. Every time a...
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey in the marketing realm showcases her evolution from a young professional in a startup environment to a...
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston Nissan Volvo. Carolina’s journey from a multi-faceted educational background to a pivotal role in the...
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail Strategy at JM&A Group. Laurie delves into her journey from aspiring teacher to marketing leader, offering valuable...
How Automotive Service Pricing Reshaped the Competitive Landscape
This article was written by Joe Gibson, the Executive Vice President of Business Development and Growth at InteliChek Automotive, InteliChek...
It's Time to Circle the Wagon
Back in the frontier days, circling the wagons meant getting ready for an attack. These days? Same idea – just swap the bandits for regulators,...
Start the Riot: Inside Automotive's First AI Cohort
It’s January 1978 and the Sex Pistols have just self-destructed on stage in San Francisco. This symbolic implosion marked the end of UK punk’s...
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the...
Always Get the Tacos Next to The Gas Station: A Lesson
Finding good food on a road trip can always be challenging. On a recent trip, I was driving just above the 60 MPH speed limit, while my wife was...
AI in Automotive Retail: A Straight-Talk Guide for Dealerships
AI is everywhere in automotive right now. It’s in your inbox, your LinkedIn feed, your vendor demos. And if you’re like most dealers, you’re being...
How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in...
6 Simple Steps to Find Fake Websites
A couple of weeks ago, I told a story about a customer of mine who had some hackers create a rough copy of his website in order to rob people when...
How to Be the Picasso of Social Selling
"Inspiration exists, but it has to find you working." – Pablo Picasso Lately, I’ve been thinking about how closely selling resembles art. In fact,...
