Stanton brings extensive experience in digital marketing, online automotive, and fast growth start-ups
SAN FRANCISCO, CA.—(July 22, 2014)-LotLinx, developers of the auto industry’s first direct linking technology platform, is pleased to announce the appointment of Kristen Stanton as vice president of marketing. Stanton brings over a decade of experience in the automotive and high tech industries with highly regarded companies, including ADP, Advance Auto Parts, Dealer.com, Edmunds, and others
In her new role, she will oversee all facets of marketing and PR to support LotLinx’s aggressive growth goals as its builds its network of dealers using the LotLinx DeeplinkingTM platform, the first ever VIN-specific inventory advertising technology that directly links car shoppers from search engines and automotive research sites to the vehicle display pages (VDPs) on dealerships’ websites.
Stanton has a proven track record with fast-growth companies. Most recently, she served at vice president of B2B marketing and business development for RepairPal, a leading online resource for auto repair.
Before RepairPal, she provided business development and marketing consulting services to a range of companies in automotive industry. Prior to her consulting work, she served as the business development director for Edmunds. Stanton began her career in the automotive industry as the director of marketing for Dealix, which was acquired by The Cobalt Group.
“LotLinx is one of the most exciting advances in automotive marketing that I’ve seen in years, which is going to be a huge win for both consumers and dealers,” said Stanton. “Car buyers get a seamless online shopping experience, and dealers get direct, exclusive access to a substantial number of low-funnel car buyers who are looking for the inventory on their lot. It’s wonderful to be working with a team of people I have so much respect for and who have created something that is truly revolutionary.”
“Kristen’s proven experience in the automotive industry is invaluable for LotLinx as we expand our brand presence in the industry and grow as a company,” said Dean Evans, LotLinx CEO. “She’s proven herself to be an expert in the digital marketing space and will be instrumental in introducing dealers to the phenomenal benefits of our DeeplinkingTM technology.”
About LotLinx (www.lotlinx.com)
LotLinx is the auto industry’s first DeeplinkingTM technology platform, connecting over 6.5 million consumers who are searching vehicle inventory online every month directly to the dealership websites where that inventory resides. Founded by a team of veteran automotive and digital innovators, the company’s mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx’s patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer’s Vehicle Detail Pages (VDPs), all at a higher conversion rate and fraction of the cost of other marketing options. LotLinx is based in Moraga, CA.