Recently, I had a conversation with someone whom had a total of eighteen months employment in three different dealerships. Listening to the person’s description of the employees in the dealerships I could not help but think about the hiring practices of each of the previous employers. When we are together we all say we have high standards and most I am sure … [Read more...] about Principles Do Matter
Archives for February 2011
Making the most profit out of your inventory is easy and, once set up properly, needs minimum maintenance. Making the best profit out of your personnel is the hard part. This is why I spend most of my effort on my people. The hardest part of any profession is learning the language. The various terminologies used to communicate needs. Parts is one of the hardest, … [Read more...] about Parts for Profit Part Eight—Personnel
Dealers Using LoyaltyCash Saw 76 Percent Jump in Service Revenue from Repeat Business ATLANTA--(BUSINESS WIRE)--Recognizing automotive dealerships are always looking for ways to increase the profitability of fixed operations and customer loyalty, Summit Resources, LLC, has launched a free version of its’ innovative LoyaltyCash™ program for dealers. … [Read more...] about Summit Resources Offers Free LoyaltyCash™ Program to Auto Dealers to Boost Profitability
I get this question from dealers all over the country: Is traditional advertising dead? When I talk in terms of traditional advertising, I’m talking about radio, TV, and newspaper. If you just go by the numbers, you would think traditional is on its last legs, but, let’s examine the real story. Newspaper—circulation is down 20 percent and … [Read more...] about Is Traditional Advertising Dead?
Think you know all there is to know about incentives? Think again. Over the last year, incentives have become quite challenging and complex—many different programs announced throughout the model-year vs. the normal cycles, revisions, multiple extensions, and changing rules or exceptions. Incentives are created to stimulate sales, move inventory, and … [Read more...] about Incentives…They Aren’t What We Thought They Were