I would be considered a millennial, or a Gen Y consumer. After all, I’m twenty-eight, born in 1984, just about to have my ten year high school reunion and often think to myself, “If I wasn’t in the auto business, if I didn’t do this for a living, what would motivate me to purchase a car?” … [Read more...] about How to Sell More Cars to Millennials Like Me
Archives for August 2013
People often ask us for the quickest and easiest way to sell more cars—fast. If only it were that simple. As you well-know, attracting, converting, and retaining the right kind of customers is a process that requires more than a quick fix. But the good news is, you can immediately make little changes that will start you on the path to selling more cars today … [Read more...] about Three Little Changes that Can Help You Sell a Lot More Cars
Responsive email design is a critical part of any complete, forward-thinking mobile strategy. As we discussed last time, responsive email design uses new techniques in coding to automatically reformat your email content in an optimal layout for whatever device your customer is using to read that email—regardless of whether it’s being read on a desktop, tablet, or mobile device. … [Read more...] about Responsive Email Design Part Two: Show Me the Results
When you’re looking to build up the customer base for your car dealership, the way you’re perceived on the internet is of the utmost importance. Establishing and maintaining a positive reputation online could be the difference between selling quality automobiles on a regular basis and … [Read more...] about Building and Maintaining Your Online Reputation—It Matters!
How are you working your leads—for sales or for service? Most dealers are working their new leads separate from their service leads. Once a car is sold they set-up service reminders and let the automated emails do their thing. Sold customers would be sent automated messages at regular intervals that the service department is available whenever they are needed. … [Read more...] about Is Your Email Marketing Stuck in the Past?