In the automotive world, it is easy to lose track of what competing dealerships are doing in the paid search space. The focus is on driving new business, selling cars, and getting new service customers. When business is not growing at the percentage you would like, it is important to keep an eye on what other dealers are doing online. Specifically who is appearing in your top … [Read more...] about What Are Other Dealerships Doing in the Paid Search Space?
Archives for December 2014
Picking up where we left off in last month’s article, we want to discuss the three remaining techniques to winterize your dealership and grow while everyone else is slow. We already know the importance of continuing your marketing initiatives during this “slow” time and the value of leveraging your existing customers. This article will help you utilize the extra time you may … [Read more...] about How to Grow When Everyone Else Is Slow (Part 2)
Some everyday interactions can wreck customer satisfaction. I identify these unfortunate interactions by the acronym R.I.D.I.L., which shouldn’t be a mystery at all once understood. This month we’ll talk about the first misstep that hurts customer satisfaction: Rudeness. Incivility or rudeness is easy to understand when you are its recipient. Unfortunately, some people live … [Read more...] about The R.I.D.I.L. of Keeping Customers
Daytona Beach, FL – December 17, 2014 – Joe Montana, considered by many to be the greatest NFL quarterback of all time, will be the special guest of DMEautomotive at NADA 2015 in San Francisco, where the two-time NFL Most Valuable Player and three-time Super Bowl MVP spent most of his career. Mr. Montana will be greeting dealers and OEMs on Saturday, January 24th from 11am … [Read more...] about Joe Montana Guest Stars at DMEautomotive Booth at NADA 2015
A year ago, I had a terrific job leading North American marketing at Subaru. We had implemented very successful programs that were driving record sales and attracting widespread attention for their innovation and results. Life was good, right? Things were good, but I felt uneasy. Even though I’ve been in automotive forever—in dealership sales, with some innovative vendors, … [Read more...] about Career Suicide or Transforming Our Industry?