Particularly with internet leads, it’s often assumed that every contact is ready to buy today, so many times, every communication with the lead after the online conversion is hyper-focused on the final stage of the buying cycle: the purchase. In reality, most digital conversions are initiated by individuals in the process of vehicle research, comparison, and evaluation; … [Read more...] about Using Lead Nurturing to Convert Internet Leads into Car-Buying Customers
Archives for December 2014
Hopefully it was a great year for your dealership, which usually depends on how popular your line of cars was this year. In 2014, most dealers had a good year and we hope you were one of them. Looking forward into 2015 our main piece of advice for all dealers is to invest in your people. The car business is a business of leads now. Most leads are somehow connected to the … [Read more...] about Congratulations on a Great Year in the Car Business!
Aficionados of sports cars, luxury cars and classic cars all have their ideas of what makes a car beautiful, desirable and hot. Sleek contours, a muscular build, and unique design elements all play a part. This list involves some subjective decisions, but here's our take on the ten hottest cars of all time. 1963 Chevrolet Corvette The1963 Corvette has a mystique all its … [Read more...] about 10 Hottest Cars of All Time
ANAHEIM, Ca. – (December 15, 2014) – The Next Up, a retail sales process (RSP) proven to improve dealership sales, has confirmed the value of closed sales floors and surpassed even their own projections with 400 rooftops using their cloud based/mobile platform to close out 2014. The company is turning skeptics into raving fans with its continuing advocacy of giving consumers … [Read more...] about The Next Up Ends 2014 with 400 Rooftops and Counting
The automotive market demands a high-touch shopping experience. Vehicle sales include a level of complexity that makes some form of assistance to a buyer a necessity. Gone, however, are the days when car searches took place primarily in dealerships. Today, 90% of car sales start online, and, according to the 2013 Cisco Customer Experience Report, 55% of shoppers would be … [Read more...] about High Consideration Equals High Touch