The busy summer sales season is in full swing, and automotive sales are expected to continue their strong momentum following a solid first half of the year. To keep this sales momentum going through the dog days of summer, many dealers are looking to invest in major seasonal promotions. However, dealers may want to look beyond the short-term wins gained through promotions to … [Read more...] about Drive Sales Beyond the Summer With a Solid SEO Strategy
Archives for June 2015
The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market. To provide context, consider the following market dynamics: Lease originations exceeded 3.5 million in 2014, Manheim reports—their highest level since 2000. CPO sales increased … [Read more...] about Preempt Lease-End Competition for Your CPO Inventory
Try not to take your eye off the ball when it comes to competing for sales. The manufacturer of your dealership’s brand of car has a very different focus than you do. Remember that if your manufacturer builds Chevrolets and you are a Chevy dealer, you have different goals. Chevrolet, the manufacturer, wants to sell as many Chevys as it can, and doesn’t really care which … [Read more...] about If All Dealerships Look the Same, How Does the Consumer Choose?
Are your F&I providers accelerating your professionalism and efficiency, or have they become an unrecognized disadvantage to your F&I performance?
This question is timely, given how fast the auto retail landscape is changing. You cannot afford to let your F&I processes fall behind. After all, leading this revolutionary change in how consumers shop can be … [Read more...] about When Selecting F&I Providers, Demand These
For most dealerships, attracting customers is the biggest barrier to success. The traditional customer-acquisition process is frustrating for dealers and hard on prospects and consumers. When you market your dealership using traditional lead-generation and customer-attraction methods, your job becomes a seemingly endless task of chasing down leads, making countless calls, … [Read more...] about 3 Easy Ways to Increase Your Customer Traffic