Dealer Marketing Magazine is a leading online trade publication that speaks to a large online audience. Our focus is on editorial content that educates and enlightens auto dealers using how-to and thought leadership articles. Although we may carry some news or industry information that relates to our goal of teaching, we are not a news publication.
Dealer Marketing Magazine began in 2002 as a way for The Dealer Marketing Center to reach auto dealers across the United States with the Center’s products. Dealer Marketing Center offered syndicated automotive television commercials that dealers could use in their own markets. Over the years the magazine has evolved and successfully ran printed magazine for 16 years and has not transformed into a digital platform.
Our Expert Panel consists of thirty passionate automotive industry experts who share their knowledge, research and experience to help keep dealers informed on various topics such as Business Development, Dealership Business, Internet Marketing, Advertising, AI, Tech Solutions and more.
Our focus is not up-to-the-minute information on manufacturer news, personnel promotions, and other news events. While some dealers may find this news informative, our experience suggests that dealers are more interested in learning how to be more effective marketers and better business people.