Auto Summit Series to Feature BMW Financial Services, Gartner, Jaguar Land Rover, Lexus, Mercedes, Price Simms, RLJ McLarty Landers, and More on June 18 & 19, 2013
Boulder, CO, March 21, 2013—Thought Leadership Summits, Inc. (TLS), today announced the lineup of executives speaking at the Automotive Summit Series, which includes two events: the Automotive Customer Centricity Summit on June 18, 2013, and the Automotive Social Media Summit on June 19, 2013. Both events will take place at the Ritz-Carlton in Marina del Rey, CA.
Each Summit offers a full-day agenda and provides an exclusive environment for senior executives from OEMs, Dealers, and Finance providers. Unlike typical trade shows, the Summits feature exclusive sponsors and strictly limited vendor involvement. They provide a unique setting for learning and networking with fellow thought leaders —creating opportunities for individuals and companies to move the automobile industry forward. More information on the Summit Series is available at www.tlsummits.com.
Automotive Customer Centricity Summit—June 18, 2013
Now in its ninth year, the Automotive Customer Centricity Summit is the only summit dedicated to helping the automotive industry improve customer relationships. In 2013, the theme is “Surviving the Perfect Storm – Winning with Evolving Customers”.
The automotive customer base is evolving at a faster pace than ever before, with customers fragmenting into a larger number of more diverse segments. The result is a CRM “Perfect Storm” with simultaneous, dramatic increases in segments, channels, and customer expectations for a personalized, consistent experience across channels. In 2013, the Summit will focus on how brands, dealers, and finance providers are developing tailored customer experiences to satisfy the demands of rapidly evolving customers while maintaining existing methods to keep traditional customers happy.
Topic highlights include:
- Gartner – Key trends & technologies shaping the industry’s future
- Jaguar Land Rover – The rebirth of two luxury brands
- Lexus – Managing recall & natural disaster crises
- Paragon Honda – Increasing customer service retention
- Porsche & Crevier BMW (Penske Auto) – Creating a unique in-store experience
Keynote Presentation: Jaguar Land Rover Canada
Mr. Lindsay Duffield, president will present the strategic and tactical changes Jaguar Land Rover has implemented since the Tata acquisition in 2008, including how initiatives in product, manufacturing, organization, the retail network, marketing, systems, quality, processes, and customer orientation have led to a dramatic turn around. Mr. Duffield will use Canadian, U.S., and Global examples to illustrate success in each area, and will finish by offering a glimpse into the future of both brands.
Automotive Social Media Summit— June 19, 2013
The fourth annual Automotive Social Media Summit is the industry’s only summit focused exclusively on social media. The summit continues the learning and peer networking opportunities for those who attend the Automotive Customer Centricity Summit. In 2013, the theme is “Social 2.0—Opportunities with Standardized & New Media”.
The technology adoption lifecycle for social media has reached the second major stage or Social 2.0. This stage is characterized by dramatically increased acceptance, significant standardization, and the development of reasonable ROI models for existing media. With the relevance of social media no longer in question, the focus shifts to the key challenges that Social 2.0 presents: understanding developing standards and rules, measuring ROI, monitoring new media, and identifying opportunities for growth. In 2013, the Summit will focus on how brands, dealers, and finance providers are successfully executing social media strategies.
Topic highlights include:
- Apple Auto Group – Implementing a social media strategy in automotive retail
- BMW Financial Services – Using social media to reward loyalty
- Fiat NA – The role of social media in the brand “storyscape”
- Mercedes-Benz USA – Global brands leveraging social media to “Go Local”
- Price Simms Auto Group – The impact of social media on retail strategy
- Shuman Chrysler – Challenges & benefits of reputation management
Keynote Presentation: Price Family Dealerships
A decade ago, Adam Simms, COO – Price Simms Auto Group gave a presentation explaining his strategy to turn around Toyota Sunnyvale, a dealership he acquired in partnership with Tom Price (now part of the Price Simms Auto Group). The key to Adam’s plan was to differentiate between traditional and what he called “non-physical” customers, creating a stream of revenue from customers who interacted with the dealership through new channels like the Internet. Adam’s presentation will start by taking a look back at his old plan and judging actual performance against the stated goals. He’ll then explain his experience with “non-physical” customers at Toyota Sunnyvale and throughout the Price Simms Auto Group and draw parallels between the Internet customers of 10 years ago and the social media customers of today. Finally, Adam will provide his thoughts on how the advent of social media will impact the development of retail strategy for the next decade.