NewsSep 9th, 2013

Dealer Concepts Adds Full DMS Integration to Its Loyalty Program


Clarkston, Mich. (Sept. 5, 2013) – Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced that its Loyalty Rewards® program now fully integrates with most dealership management systems (DMS). DMS integration allows dealers to easily monitor and manage their loyalty and reward programs from one main system, saving valuable time and resources.

“Full DMS integration has been one of the most requested features of our rewards program," said Andy Wolfe, managing partner, Dealer Concepts. "Every dealership struggles with adding customer information into multiple systems throughout the dealership,” continued Wolfe. "By automating this process, dealership personnel simply add a reward card number into a designated field in the DMS and we take care of the rest."

The automated integration process occurs at 4 a.m. each morning. Any updates or changes to the dealer's loyalty program from the previous day are pulled and automatically entered into the main system. With daily updates, dealers will always have the most current data available to them first-thing each morning.

"Our goal is to make our rewards program as user-friendly as possible for our dealers. Dealership personnel can now spend time taking care of their customers instead of being data administrators." continued Wolfe.

Loyalty Rewards® is an electronic loyalty rewards program introduced by Dealer Concepts in 2008 and in use today at hundreds of dealerships across the country. The program is cost-effective, easy to use and customized for each dealership. With Loyalty Rewards®, any dealership can have a full-featured rewards program up and running in a matter of minutes.


Founded in 2000, Dealer Concepts is operated by a staff with more than 85 years of combined experience in targeted marketing for automotive dealers. The company provides innovative and timely customer retention and loyalty programs to more than 5,000 dealerships and service centers worldwide. Dealer Concepts is committed to providing clients with a constant competitive advantage in the market place through products like the award winning Punch-A-Deal® Key Tag and Loyalty Rewards® software that currently has more than 18 million units in circulation. To find out more about Dealer Concepts product and programs, please call 1-866-GET IDEAS or visit

Authored by

Michael Bowen

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