NewsMar 20th, 2018

Reviver Auto Expands Distribution of Digital License RPlates in California; Adds Pendragon North America as Dealer Partner


Foster City, CA March 19, 2018 Reviver Auto, creator of the RPlate, the world’s first digital license plate, today announced it has partnered with Pendragon North America (PNAA) to sell the RPlate Pro to consumers in California. PNAA owns and operates nine California franchises, including Hornburg Jaguar/Land Rover dealerships in Los Angeles and an Aston Martin store, and is part of Pendragon PLC, the largest independent operator of franchised car dealerships in the UK.

“We’re thrilled to announce our partnership with Pendragon North America. Consumers overwhelmingly tell us they are ready to upgrade their vehicles into the digital future with the RPlate — over 80% of consumers surveyed at the North American International Auto Show would purchase an RPlate when available — and this greatly increases their access in Southern California,” said Neville Boston, CEO of Reviver Auto.

“Pendragon’s award-winning dealerships are the perfect setting for consumers to experience the multiple benefits of the RPlate Pro — from automated registration to cause messaging.”

“Hornburg Jaguar has been serving California since 1947 — and was the first dealership to sell Jaguars in the US. We’re pleased to continue to be on the cutting-edge by being among the first to give consumers access to the RPlate Pro’s sleek design and unique functionality,” said Dermot Brennan, VP of Pendragon North America.

The RPlate Pro transforms the stamped metal license plate into an integrated, elegant digital display that functions as a legal license plate, while adding new digital communications.

With the RPlate, DMV renewals are completely automated — legacy stickers are replaced with digital decals — personalization allows for easy implementation of charity RPlates in support of favorite causes as well as the display of DMV-approved personal messages like “Don’t Drink and Drive” or support for a favorite sports team.

In addition, businesses benefit from efficiencies provided by streamlined vehicle registration renewals and easily tracked registration compliance across vehicle fleets, as well as the ability to create customized marketing messages that appear on the RPlate Pro when parked. Reviver Auto’s RPlate Pro can be seen in booth #775N at the NADA Show 2018 being held at the Las Vegas Convention Center from March 23- 25.

About Reviver Auto

Reviver Auto’s mission is to bring new and far-reaching efficiencies, revolutionary marketing, and unprecedented connectivity to the auto industry through disruptive technology.

With its RPlate, the company has completely reinvented the 125-year-old stamped metal license plate into a connected car platform that digitizes and automates the costly, often frustrating, and time-consuming DMV renewal process. Approved in California, Texas, Florida and Arizona, the RPlate also provides telematics functionality and brings a new level of personalization to the license plate. For more information visit

Media Contact

Cassandra Cavanah, mWEBB Communications, [email protected] or (818) 397-4630 Melanie Webber, mWEBB Communications, [email protected] or (949) 307-1723

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