advertising
Dealer Risk Mitigation: Expectations & The Fountain of Youth
My buddy, Tom, recently visited St. Augustine, Florida and he was kind enough to bring us souvenirs. No, my fiancé and I didn’t get t-shirts. We got...
5 Lessons From the InsideAuto Podcast as We Enter 2021
The InsideAuto Podcast hosts top GMs, Thought Leaders, Entrepreneurs, and Marketers in and out of the automotive industry. Launched in the middle of...
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT...
A Facebook Ad Secret to Find Your "Next Ready to Buy" Customer
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However,...
How Will the COVID-19 Pandemic Change the Way Dealers Market to Customers?
In the early months of 2020, many auto industry observers believed the industry would be looking at an annual pace of approximately 16.5 million new...
The Art of Detecting Manipulations in Marketing Reports
A while back, my teammates looked into performance reports from various vendors and agencies, trying to assess the industry standard. I’d love to say...
5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video
Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back...
NEW AI TECHNOLOGY: Smart Television Advertising in ways never before possible
How smart is your new Smart TV? Smarter than you think. Because in addition to cool new features like streaming apps, voice control and Bluetooth...
J.D. Power and Nielsen Transform Auto Advertising With the Launch of the Nielsen Auto Cloud
New York — August 13, 2018 — Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement...
Flashtalking Launches Personalized Video for Tier 2
New York — June 19, 2018 (GLOBE NEWSWIRE) — Flashtalking, the leading global independent platform for ad management, data activation and unified...
Case Study: How a Luxury Dealership Won With Geofencing Marketing
Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you...
DOM360’s CMO Gives Insight to Untapped Advertising Potential to Fill the Facebook Gap
Greenville, South Carolina — March 30, 2018 — On Wednesday, Facebook announced that it would be ending the ad-targeting option called Partner...