auto dealer marketing
RIP Facebook Marketplace for Dealers?
Facebook Marketplace underwent some changes in September and no longer lists vehicles from partner catalog feeds. This includes the entire...
Why Your Team Should Be Part of Your Marketing Strategy
We humans complicate things, and it’s no surprise in dealerships it manifests in grandiose form, especially noticeable when it comes to how teams,...
No Inventory? No Problem. Marketing Tips From the Field for Your Dealership’s Success
The automotive industry is consumed with the inventory shortage-- while gross is higher than ever, dealerships are finding it hard to strategize...
Zero-Click Search Is Important, but Web Clicks Have Not Gone Away
There has been an increase in discussion of late (blog posts, conference sessions, etc.) talking about the Zero-Click search trend related to Google...
How to Set Up Google My Business (GMB) Nested Department Listings for Car Dealerships
Leveraging the power of Google My Business can place your store before the right customers, increase your sales potential and grow your dealership...
The Automotive Website Tragedy Still Exists and Frankly, I’m Shocked
We’re halfway through 2021 and we’re still seeing website tragedies in automotive. And yes, it really is a tragedy. When a dealership spends that...
Combat Your Cookieless Future by Creating Your Own First-Party
You’ve seen it and have read the headlines circulating your feeds and emails. The topic about a cookieless future. And while yes this can be jarring...
Building Customer Relationships with Tactile Action-Based Marketing
If you’re like most dealers, you invest thousands of dollars each month into various marketing channels. Some of which you may be deploying right...
Reputation is Everything. Hispanic Car Buying Preferences Survey Review
In my first article on Hispanic Car Buying Preferences, I gave a broad overview of our 2020 and 2021 surveys. For this article, I will focus on...
3 Pieces of Content Your Car Dealership Needs Today
Let me ask you this: What content is your dealership creating every day? More often than not when I ask that question I get pulled into conversations...
2021: Will Your Car Dealership Go From Success to Hot Mess?
I’m not one to sugarcoat a crisis, but the pandemic has created at least one happy consequence for car dealers — vehicle shortages. With people...
Scarcity is The Best Thing to Happen
Right now vehicles are selling at all-time record profits, salespeople are able to make a good living, and store net profitability is more than most...