articles tagged

car dealer seo

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A Revealing Look At Dealership Homepage Banners

The emphasis many dealers place on creating homepage banners is a glaring example of the industry’s failure to communicate changing consumer...

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An Automotive Service Center Marketing Secret Using Google Reviews

Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to...

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Using “Search” for Car Dealers

It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their...

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How SEO will Help your Car Dealership Improve Sales

What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search...

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Promotion Extensions: Google's New Digital Marketing Superhero

As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto...

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Make Local Search a Priority in Your Marketing Strategy

According to by BIA/Kelsey’s “Insights into Local Advertising — Automotive Vertical” report, automotive dealers and manufacturers are projected to...

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How Google Analytics Help You Assess Vendor Performance

Dealers today have an infinite number of ways to get in front of their consumers. Display advertising, social media, video, targeted campaigns, and...

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Social Media and SEO Give the Best Return for Automotive Marketers

Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the...

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August Q&A: Take a Closer Look at Your SEO and Search Strategy

You got your dealership website’s search strategy and search engine optimization (SEO) worked out years ago, right? Someone at your dealership or a...

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5 Steps to Automotive Digital Marketing Success

The automotive marketing industry is changing, and the race to become the highest-selling and all-around best dealership in your local market is...

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A Dealer's Guide to Marketing: AI, Machine Learning, and Predictive Analytics

If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial...

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Car Dealers: 4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site

In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy,...

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