articles tagged
customer data
The Keys We're Handed: AI, Customer Data, and Trust in Automotive Retail
Tim Hayden, Founder and CEO of BrainTrust Partners, examines how dealerships can use AI and customer data while respecting privacy, managing access...
How to Prove Your Campaigns Are Converting High-Lifetime Value Customers
The automotive industry has long been a leader in terms of advertising spend. By one estimate, automotive advertisers spent more than $16 billion...
3 Tactics to Make Full Use of the Digital Marketing Toolbox
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...