data
The 2026 Dealership Cyber Crisis: 3 Attacks and How to Reduce Risk
The automotive retail sector is facing a growing wave of sophisticated cyberattacks. From massive data aggregator breaches to weaponized artificial...
Dealership Data is Key to Unlocking the True Power of ChatGPT
ChatGPT. It’s everywhere. It’s taken over social media and the evening news - it’s come up in work meetings and over dinner with family and friends....
The importance of data orchestration & connectivity
As we progress more and more in the “information age,” and move into what looks like a strong 2022 for automotive, different things become key to our...
5 Steps to Tune Up Your Service Department Marketing
Not too long after the first auto dealer sold a new car to a customer, the dealership service department became “Ol’ Reliable” as a source of...
MBTN Solutions Launches Easy Numbers-Driven Reporting for Auto Dealers, Focusing on Core Operational Areas for Success
Pleasanton, CA — August 29, 2018 — MBTN (Manage by the Numbers) Solutions, a market innovator that helps dealers turn raw data into actionable...
How Behavior Prediction Technology Benefits Dealerships
For those of you who think of it as a relatively new marketing tool, you might be surprised to learn how widely — and effectively — it’s already...
5 Strategies to Improve UX at Your Dealership
User experience (UX) is more important than ever: More than half of car shoppers would choose a dealership with a great experience even with higher...
Tapad Partners with Freckle IoT to Enable Cross-Device Offline Attribution for Brands
New York — December 6, 2017 — Tapad, the leader in cross-device marketing technology, and Freckle IoT, the global leader in multi-touch, offline...
How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....
How Proactive Tracking Keeps Sales Strong During Downturns
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...
How Mobile Marketing Advancements Influence the Car-Buying Process
The message-delivery methods to automotive consumers have drastically changed over the past couple of decades, when customer retention and...