dealer websites
How To Create More Efficiency In Your Advertising Strategy
While a showroom may be full of shoppers and potential leads, dealers shouldn’t cast their advertising to the side. The market for consumers is ever...
The Not-So-Hidden Gold Mine That Could Increase Dealership Revenue Instantly
A customer for life goes a long way in automotive. It’s not just the vehicle purchase, it’s everything that comes with it: maintenance, service,...
Dealer Websites: When Gaming Google Hurts
It’s been nearly 6 years since “Dieselgate” broke and Volkswagen was busted by the EPA for gaming their diesel car emissions tests. When the vehicle...
Zero-Click Search Is Important, but Web Clicks Have Not Gone Away
There has been an increase in discussion of late (blog posts, conference sessions, etc.) talking about the Zero-Click search trend related to Google...
The Automotive Website Tragedy Still Exists and Frankly, I’m Shocked
We’re halfway through 2021 and we’re still seeing website tragedies in automotive. And yes, it really is a tragedy. When a dealership spends that...
Scarcity is The Best Thing to Happen
Right now vehicles are selling at all-time record profits, salespeople are able to make a good living, and store net profitability is more than most...
What Your Dealership Needs to Know to Drive More Traffic Without Driving Up Your PPC Budget
In the competitive world of automotive marketing, there are a few quick tips that could give you an advantage over your online competition. With a...
Becoming a Now Dealership
Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...
Google's New Algorithm: Float like a Hummingbird or Sting like a Bee?
We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing...
Drink Up! There Is Only A Little Urine in the Wine
If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...