online reviews

In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to...

Brent Albrecht

• Dec 28, 2020

We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the...

Brent Albrecht

• Dec 17, 2020

It's no secret that online reviews hold more clout with potential customers than ever before. Digital word of mouth is having an outsized impact on...

There is no denying that generating new reviews, week in and week out, is a critical component to a dealer’s business process, but a common...

Brent Albrecht

• Jan 6, 2020

The car-buying experience has vastly improved in recent years as dealers have increasingly prioritized customer service. Yet, surprisingly,...

On June 24-26, Women in Automotive (WIA), founded in 2015 by six female leaders in the automotive industry, will hold its latest conference in...

Buying a car is a big decision for anyone, and these days you can bet that before a consumer walks into a car dealership, they’ll do a few searches...

With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...

I was born in 1992, and received my first email address at the age of six. I am what is referred to as a millennial. Nowadays, that term often...

Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want,...