CommentaryJun 21st, 2022

The Biggest Disruption of All: The Quiet


When we think about disruption, we think loud, rowdy, and bumpy. But in reality, it’s the dealerships that can mitigate the noise who are making the biggest disruption of all.  

Setting up sales and marketing infrastructures at dealerships often comes with manual legwork, long processes, and disjointed data sources from numerous vendors and technologies. But, it's when dealerships need to work through all that noise that it actually gets rowdy.

Today’s modern dealership has shifted to reduce noise and increase transparency with the help of top-notch technology. And while there’s a handful of solutions that support noise reduction, the majority of these technologies pale in comparison to the Customer Data Platforms, or CDP for short.

What is a CDP & CDXP?

A Customer Data Platform provides you with a comprehensive window into customer behavior and insights by way of centralizing your data. CDPs fundamentally break data silos and bring data together in one coherent platform so you can see all your customers' information and behavior in one 360 view. When your dealership has a handle on its customer data through a CDP, it can then seamlessly layer in an experience platform which leverages the rich customer data and turns it into action. This is commonly referred to as a CDXP, customer data and experience platform. 

Dealerships that invest in CDXPs can trust that their marketing infrastructure is running smoothly and focused on: 

  • Providing a foundation for a 360-degree customer view
  • Increasing customer loyalty 
  • Storing precise targeting and higher-quality interactions with customers
  • Allowing for meaningful analysis of marketing initiatives across different channels

A CDXP will bring everything together for a dealership to consolidate and automate the heart of the dealership’s sales and marketing. So while other dealerships are actually making the noise trying to make sense of their data silos, the CDXP dealerships will be quieter and more confident in their approach. 

Making history doesn’t always mean making noise.

And just like the smoothest car engines run silent, so too should your marketing engines. 

If your dealership needs more information on what CDXP means for automotive, feel free to also download the whitepaper CDXP for automotive here

    Ilana Shabtay is the VP of Marketing at Fullpath, Automotive’s first customer data and experience platform (CDXP). She is an experienced marketer, highly skilled in digital marketing and artificial intelligence, and the host of the InsideAuto podcast. Having spent almost a decade in the automotive industry, Ilana continues to develop critical skills to drive marketing and serve the dealership community in a new era of technology.

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