Adam Dennis
Founder & Principal
SurgeMetrix
DMM Expert Adam Dennis
Adam Dennis is the Principal at SurgeMetrix who provide consultative services, solutions, and apps which help car dealers build new markets via highly nuanced Hispanic advertising, AI optimized SEO, fast Google optimized bilingual websites, and detailed market intelligence.
Adam has been revolutionizing the automotive industry through technology for more than two decades. In 2000, Adam launched a SaaS company which serviced auto dealers from across the US. After the company was acquired, Adam spent 6 years as the VP of Software Development within the automotive industry before SurgeMetrix was formally launched.
Adam is also the Founder of AntiguaRecon, a cyber security training program which is focused on youth training and empowerment through employment opportunities. The Program continues to gain momentum with the graduation of certified cyber security professionals from the local community, who provide cyber security services to international clients.
For more information:
Phone Number: 954.507.6468
Email Address: [email protected]
Articles by Adam
Brand Loyalty and the Hispanic Community
There is no shortage of conversations about the value of brand loyalty. As Forbes points out in an article from a few years ago, when you think of sports apparel, you immediately think of Nike’s Swoosh. How does Nike capture deep customer...
- by Adam Dennis
Ignored Millions: The Controversial Oversight of Hispanic Car Buyers
Let’s talk bluntly about how Hispanic car buyers are often ignored or exploited, despite the overwhelming evidence that the Hispanic community is a growing economic force in the US. We’ll look at the facts first and then explore what might...
- by Adam Dennis
Five Steps to Kickstart your Hispanic Marketing Program
US Hispanics are becoming a powerful economic force in the US economy. Here a few facts to consider about the community: They are the largest ethnic minority in the US making up almost 20% of the population at 62+ million Hispanics will...
- by Adam Dennis
When Corporate Responsibility is Personal
I can carry a conversation about diversity, equity, and inclusion (DEI) like any other executive, and I ensure that our company follows policies that promote DEI in everything we do. The interesting part is that I’ve never publicly connected...
- by Adam Dennis
3 Years of Hispanic Car Buying Preferences Trends
In my last article, I touched on a few trends that we are starting to see after 3 years of doing our Hispanic Car Buying Preferences surveys. This article will dig into the data to see if we can surface more details about the topics I covered...
- by Adam Dennis
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their interest. It doesn’t matter who you are, or where you're from, you're more likely to be on social...
- by Adam Dennis
Why Having an Accessible Dealer Website Matters to You
You have no choice but to care about whether your website is accessible for people with sight impairment because the law tells you that it must be so. If your site is configured well for assistive technology (think website readers that read...
- by Adam Dennis
How Google’s Website Ranks Website Vendors for Average SEO, Accessibility, and Best Practice Scores
How Do You Measure Up? We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed Index, SEO scores for OEMs (vs Independents) and vendor vs vendor. Next, we looked at Google’s...
- by Adam Dennis
How Google’s Website Ranking Factors Rank Website Vendors Part One
How do you measure up? PART ONE In our previous two articles, we wrote about how Google uses its software to assess a website’s performance, from page speed and technical SEO, to download rates and accessibility compliance. The first article...
- by Adam Dennis
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents) Part Two
PART 2 In Part 1 of this two-part series on website ranking factors, we discussed Page Speed, Page Index, and Technical SEO scores. We look at the results of our AntiguRecon tool which surveyed over 35,000 dealer websites using Google’s...
- by Adam Dennis
How Google’s Website Ranking Factors Rank OEM Websites (vs Independents)
PART 1 Google measures everything, from your website’s Page Speed Score, to your SEO or Best Practices Score. Why? Because from Google’s point of view, all of your website data feeds their algorithm’s ability to rank you relative to your...
- by Adam Dennis
Dealer Websites: When Gaming Google Hurts
It’s been nearly 6 years since “Dieselgate” broke and Volkswagen was busted by the EPA for gaming their diesel car emissions tests. When the vehicle emissions were tested, the vehicle software adjusted the emissions to be “clean”, when in...
- by Adam Dennis
Reputation is Everything. Hispanic Car Buying Preferences Survey Review
In my first article on Hispanic Car Buying Preferences, I gave a broad overview of our 2020 and 2021 surveys. For this article, I will focus on dealer and brand reputation. As you know, your dealership’s reputation is worth its weight in gold,...
- by Adam Dennis
Did You Know This? Latest Hispanic Car Buying Preferences
There are over 60 million Hispanics are living in the United States and their purchasing power hit $1.7 trillion in 2020, up from $210 billion in 1990! The U.S. Hispanic population continues to grow rapidly, accounting for around half of all...
- by Adam Dennis