What does SEO (search engine optimization) have to do with your car dealership and its ability to sell more cars? Plenty! SEO drives every search online today. Search engine optimization is what Google and other websites utilize for organic search results, when people are looking for a product or service (ie, car dealerships). For example, when someone goes to Google and types … [Read more...] about How SEO will Help your Car Dealership Improve Sales
All good business owners know that in order to be successful, they have to make their customers happy. They need to provide value in everything. Customers need to feel comfortable. This is especially crucial for dealerships, because many people still believe the negative stereotype that dealers only want to force them into spending money. This is a misconception, of … [Read more...] about 7 Ways to Boost Engagement With Prospective Buyers
When it comes to positioning your automotive dealership in the top rankings in Google’s search engine results page (SERP), it’s imperative you be knowledgeable about the latest SEO principles, trends, and policies that are used as ranking factors. To succeed with their internet marketing, dealerships have to constantly monitor, adjust, and update their SEO strategies … [Read more...] about Top 7 SEO Trends to Maximize Your SERP Ranking
The days are long gone when dealers attracted great business through only their brick-and-mortar shops. Today, a dealership website is a must so customers know what you have to offer—before stepping into your dealership. Your website needs to be a virtual showroom to generate sales. To accomplish this, you need to be familiar with marketing and SEO strategies for … [Read more...] about The Ultimate Automotive SEO Guide for Dealers
With 2016 in the books, it’s time to start preparing your dealership’s website for a new year of search engine optimization (SEO). As the expectations of the marketplace continue to shift, along with the algorithms used by search engines, big changes are coming for 2017. At the very least, the algorithms are going to punish complacency. Simply hoping that you can … [Read more...] about It’s 2017: Is Your Website SEO Up to Par?