With 2016 in the books, it’s time to start preparing your dealership’s website for a new year of search engine optimization (SEO). As the expectations of the marketplace continue to shift, along with the algorithms used by search engines, big changes are coming for 2017. At the very least, the algorithms are going to punish complacency. Simply hoping that you can … [Read more...] about It’s 2017: Is Your Website SEO Up to Par?
At a dealership, the main purpose of search engine optimization (SEO) is not to get more people to your website. It’s actually to bring more people to your dealership floor so they can purchase a vehicle from you. If your SEO strategy is failing in this regard, you need to find out how it’s failing, and then correct the issue. You shouldn’t be dumping your time and money … [Read more...] about 5 Reasons Why SEO Might Not Be Working for You
Writing authoritative content for search engine optimization (SEO) is one of the most important parts of any internet marketing strategy. Content is the foundation of SEO. Without content, there is very little on your website to optimize, and very little that search engines have by which to evaluate individual websites. In discussions of how to write effective content … [Read more...] about 5 Steps to Create More Authoritative Content for SEO
If you’re relatively new to automotive SEO, it might feel like the rules of what works and what doesn’t change on a daily basis. And although it’s true that Google’s algorithm is almost always in a state of flux, it’s also true that there are some things that remain constant, no matter what changes occur. Here are seven things you might not know about search engine … [Read more...] about 7 Things You Might Not Know About Automotive SEO
Whether you’re trying to come up with content for your website or for your blog, you may find it difficult to generate topics likely to be interesting to your readers. The content on your dealership’s website and blog is vital to your automotive SEO efforts, beyond simply being the vessel for your keywords. This is the content that’s going to attract people to your … [Read more...] about Top 5 Automotive SEO Content Tips