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Alicia Auer

3 Steps to Improve Your Customer Reviews

January 12, 2017 by Alicia Auer

Why are customer reviews so powerful? Simply put, everyone loves a good story. Customer reviews are a great way for customers to tell their story and share it with a larger community. The long tradition of storytelling to exchange social information means auto dealers can’t ignore the value of customer reviews when it comes to engaging with potential customers and … [Read more...] about 3 Steps to Improve Your Customer Reviews

4 Ways Social Media Connects With Customers During Their Buying Journey

July 7, 2016 by Alicia Auer

Digital channels are now the primary information-gathering source during the consideration phase for 60% of car buyers, according to McKinsey.com. Consumers are spending a lot of time online researching their next car or truck purchase, and social media is becoming a much bigger part of that equation. A recent Nielsen report found that one in three online users prefers … [Read more...] about 4 Ways Social Media Connects With Customers During Their Buying Journey

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