The retail landscape is rapidly evolving. Today, consumers should have the ability to connect with your dealership from almost anywhere as they adapt to technological changes in the marketplace. In today’s omnichannel world, it’s a good idea to be able to reach buyers no matter where they start the shopping process: online, in-store, or a combination of several … [Read more...] about How Your Dealership’s Customer Experience Benefits From Digital Retail Solutions
Shift Your Digital Retail Strategy Into the Self-Service Era
It used to be that Black Friday was the biggest shopping day of the year, but now consumers actually adore Mondays, as long as they’re followed by the word “cyber.” Recent statistics show that in-store retail shopping dropped 4% from last year, while online sales rose 18% over the same period. Cyber Monday 2017 posted the largest-ever single day of online sales. These are … [Read more...] about Shift Your Digital Retail Strategy Into the Self-Service Era
Keep Up With Customers’ Vehicle-Buying Journey Every Step of the Way
Many dealerships boast an online presence complete with a dynamic website and a credit application. Yours is likely no different. You probably try to keep the site updated with your current inventory and latest specials. These tactics are only half the battle in our hyperconnected world, which requires you to keep up with potential customers on every step of their … [Read more...] about Keep Up With Customers’ Vehicle-Buying Journey Every Step of the Way