There’s no denying the automotive industry has had an impressive recovery from the early impacts of COVID-19. However, nearly a year after the initial shutdown, we also know that the landscape we’re functioning in now is different than it was prior to the pandemic. Having now survived two major downturns in the last 12 years, what’s an automotive dealer to do? Not only … [Read more...] about Let Data Be Your Guide: Navigating an Uncertain Sales Environment
Reducing Wasted Ad Spend: The Key to Thriving in the New Normal
At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant, and realistically, it still is; our landscape is still unfolding. But we can't wait for the "new normal" to settle in. We need to continue to navigate and adapt, which means assessing and controlling what the new normal looks like … [Read more...] about Reducing Wasted Ad Spend: The Key to Thriving in the New Normal
Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
If there is a lesson to be learned from the first half of 2020, it's that things can change—fast. The COVID-19 pandemic has left an undeniable impact on the automotive sector, but we know that, as an industry, we will move forward and succeed. As we navigate the weeks and months ahead, every aspect of the dealership will have a role to play. As marketers, our role is … [Read more...] about Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight business restrictions over the first few months, the market saw an immediate impact. But now, as those orders and restrictions begin to loosen, many are preparing to resume business activity. However, the rules and processes you’ve … [Read more...] about 4 Best Dealership Practices to Navigate an Uncertain Market
The Impact of Digital Marketing and Online Car Sales
Reaching customers online can drive sales before they visit dealerships With the power of the internet at their fingertips, consumers of all ages increasingly research what they want to buy before making their purchases. In the U.S. alone, it is projected that by 2021 230.5 million people will be shopping online, up from 209.6 million in 2016. It’s a sign that they are … [Read more...] about The Impact of Digital Marketing and Online Car Sales