If there is a lesson to be learned from the first half of 2020, it's that things can change—fast. The COVID-19 pandemic has left an undeniable impact on the automotive sector, but we know that, as an industry, we will move forward and succeed. As we navigate the weeks and months ahead, every aspect of the dealership will have a role to play. As marketers, our role is … [Read more...] about Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
4 Best Dealership Practices to Navigate an Uncertain Market
The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight business restrictions over the first few months, the market saw an immediate impact. But now, as those orders and restrictions begin to loosen, many are preparing to resume business activity. However, the rules and processes you’ve … [Read more...] about 4 Best Dealership Practices to Navigate an Uncertain Market
The Impact of Digital Marketing and Online Car Sales
Reaching customers online can drive sales before they visit dealerships With the power of the internet at their fingertips, consumers of all ages increasingly research what they want to buy before making their purchases. In the U.S. alone, it is projected that by 2021 230.5 million people will be shopping online, up from 209.6 million in 2016. It’s a sign that they are … [Read more...] about The Impact of Digital Marketing and Online Car Sales
4 Steps to Set Your Dealership Marketing Up for Success
Have you ever considered that setting up your dealership for success could be as simple as examining your habits? It may sound farfetched, but it's true. Our habits have a big impact on daily life, both in and out of work. Habits have been researched extensively for many years. In fact, this year marks the 31st anniversary of Stephen Covey's best-selling book, … [Read more...] about 4 Steps to Set Your Dealership Marketing Up for Success
Three Steps to Level up Marketing Strategies in 2020
Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a dealership—new models, incentives and updated sales benchmarks. Often, in the hustle and bustle of the holiday season and new year, it can be tempting to rinse and repeat marketing strategies. But, with those new models and incentives, … [Read more...] about Three Steps to Level up Marketing Strategies in 2020