It’s in the best interests of Google to deliver relevant, high quality search results and ads to users. More relevant ads are more likely to be clicked, which means more money for Google. Additionally, content relevant to their search makes the user happy, which again benefits both Google and your dealership. However, there’s more to an ad than just the ad itself—how you … [Read more...] about Driving PPC Performance
How Remarketing Can Help You Stay In Front Of Car Shoppers and Ahead Of the Competition
These days, a lot of car buyers are doing all their research and decision-making online. They find which car and where to buy it without even stepping foot outside in many cases. Online, most dealerships focus on improving their organic traffic and snagging potential buyers with paid advertisements on search engines like Google and Bing Search. However, it never hurts to hedge … [Read more...] about How Remarketing Can Help You Stay In Front Of Car Shoppers and Ahead Of the Competition
How Dealerships Can Use PPC To Build Brand Awareness and Exposure
These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your brand and associating it with positive traits is key to both gaining new clients and retaining existing ones. No matter what advantages your dealership offers, if you can’t break out of the wallflower category, no one is going to … [Read more...] about How Dealerships Can Use PPC To Build Brand Awareness and Exposure
How Dealerships Can Use PPC To Build Brand Awareness And Exposure
These days, more and more car buyers are heading online before making up their mind on where to buy their next car. As a dealership, building your brand and associating it with positive traits is key to both gaining new clients and retaining existing ones. No matter what advantages your dealership offers, if you can’t break out of the wallflower category, no one is going to … [Read more...] about How Dealerships Can Use PPC To Build Brand Awareness And Exposure
7 Things Your Dealership Should Expect from Your PPC Agency Each Month
1) They Always Get Approval for Manufacturer Compliance Most auto manufacturers today have strict guidelines for PPC ads. Any PPC agency worth their salt will get the pertinent information (specials, pricing, wording) preapproved before ever setting it live. Many manufacturers operate under a three strike rule and enough mistakes can cost you thousands in coop dollars! You … [Read more...] about 7 Things Your Dealership Should Expect from Your PPC Agency Each Month