Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products with a dealer, installing and onboarding that store, and then ongoing account management, we see a lot of different website setups and digital retail integrations. As a fresh set of eyes on a dealership’s website, we can often offer … [Read more...] about Diminishing Returns: How Many CTAs Should You Have?
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict criteria of pricing, the quality of the coffee, online reviews, and the availability to order online so I can simply walk in and have my coffee ready and waiting. I’ve tried new locations from time to time when online ordering is down or … [Read more...] about Stand Out From the Competition: Let’s Find Your Differentiator
Do you know the difference between the Frigidaire Professional dishwasher and the Gallery dishwasher? Nope. How about Lenovo T and X series laptops? I certainly don’t. Otterbox Defender and Symmetry phone cases? I couldn’t tell you either. If you’re reading Dealer Magazine, you’ve likely earned your place in automotive through long hours, lot walks, and short BDC response … [Read more...] about Step Back: How Experience in Automotive Hinders Our Ability to Create an Ideal Consumer Website