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Andrew Gordon

Sierra Toyota Recognized for Community Actions

November 16, 2020 by Andrew Gordon

Sierra Toyota in Sierra Vista, AZ is a small market Toyota dealership, and the leadership team understands the value of providing an exceptional customer experience. They have invested in technology, training, and staff to support initiatives like digital retailing and vehicle pick-ups for service. One program they recently implemented is called Quickride, an app that organizes … [Read more...] about Sierra Toyota Recognized for Community Actions

The Principles of Leadership and Self-Deception

July 29, 2020 by Andrew Gordon

There are many great resources that teach dealership owners and employees on how to run a dealership. There are even more amazing options on business fundamentals. The one that most influenced my experience as a manager both at a dealership and of DealerScience as a growing start-up is Leadership and Self Deception: Getting Out of the Box by the Arbinger Institute. … [Read more...] about The Principles of Leadership and Self-Deception

The Real Value of Third Parties in Automotive

July 2, 2020 by Andrew Gordon

I’ve heard third-party listing sites described as a necessary evil in automotive. They provide valuable information to consumers and valuable leads to dealerships but many argue that these connections should happen without the third-party and their additional cost to dealers.  Everyone is right here: some organic customer/dealer connections do happen, but I believe the … [Read more...] about The Real Value of Third Parties in Automotive

Modernize Your Website: Treat New Cars Like The Commodity Product They Are

April 30, 2020 by Andrew Gordon

auto website

New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While your experience at each dealership and the subsequent service may be different, the actual product is always the same. On the other hand, a 2016 pre-owned black Corolla LE is unique, as the mileage, condition, and history of that … [Read more...] about Modernize Your Website: Treat New Cars Like The Commodity Product They Are

Diminishing Returns: How Many CTAs Should You Have?

March 3, 2020 by Andrew Gordon

Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products with a dealer, installing and onboarding that store, and then ongoing account management, we see a lot of different website setups and digital retail integrations. As a fresh set of eyes on a dealership’s website, we can often offer … [Read more...] about Diminishing Returns: How Many CTAs Should You Have?

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