If your goal is to grow the number of searches and referrals you see from your Google My Business pages, step one should be to see what to expect as a baseline. Friendemic conducted research recently, examining hundreds of auto dealer GMB pages of various sizes. Following is what a dealer sees from their Google My Business page in an average week, based on data from … [Read more...] about Get More Traffic to Your GMB Pages with User-Generated Content
The Importance of Reviews in Your Google AdWords Strategy
In our last article, Online Reviews: The Golden Key to a Solid SEO Strategy, we dove into how reviews can impact your Google SEO investment to increase your appearance in consumer searches. Reviews will also impact the ROI of your Google Adwords campaigns, and so it’s important to understand how reviews come into play for advertisers before you commit to a substantial … [Read more...] about The Importance of Reviews in Your Google AdWords Strategy
Online Reviews: The Golden Key to a Solid SEO Strategy
We seem to finally be getting to a point where I estimate a significant majority of dealers track and care about their review scores. However, the motive for actively managing reviews focuses on a couple of different objectives. One is to comply with OEM standards or excellence programs. For example, both General Motors and FCA require that dealers enroll in a Reputation … [Read more...] about Online Reviews: The Golden Key to a Solid SEO Strategy
A Facebook Ad Secret to Find Your “Next Ready to Buy” Customer
If you have been managing ads for your dealership on Facebook, Google, or other sites, you have likely heard the term "in-market buyers." However, the concept of targeting in-market buyers gets thrown around a lot, to the point where many advertisers are not really sure what this audience is and how it is defined. For example, is a consumer "in-market" if they intend to buy in … [Read more...] about A Facebook Ad Secret to Find Your “Next Ready to Buy” Customer
An Automotive Service Center Marketing Secret Using Google Reviews
Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to maximize vehicle sales is critical, is there an opportunity to increase the revenue in your service center to offset some of this? I see more digital marketing solutions (and agencies) with specific strategies to market your service … [Read more...] about An Automotive Service Center Marketing Secret Using Google Reviews