If you haven’t arranged your trip to NADA Show 2018 this year—March 22–25 at the Las Vegas Convention Center—now is the time. This will be a very important year for dealers to take a look at how to run a modern dealership. As you are aware, our industry has been enjoying solid growth for a number of years. It is predicted that 2018 will be a flat year for most dealers, … [Read more...] about Have You Made Your Reservations for NADA Show 2018?
As more and more sexual harassment complaints surface across the country, it may be time to check the policy in your dealership’s employee manual. For a long period of time, the car business was a bit of an “all-man’s-land,” with only a few women employed at dealerships. Things are changing fast now, and the culture change may come as a shock to some in your dealership … [Read more...] about Don’t Get Sued—Stop Sexual Harassment in Your Dealership Now
OK, full transparency from me: I have a 27-year-old daughter who sells new cars at a dealership. I can’t say that she has complained of any unfair situations at the dealership she works for. However, since I have been working with car dealers for about 40 years, I have seen some nasty things happen to women at dealerships over the years. I don’t want any of them to happen to … [Read more...] about Things Need to Change for Women in the Automotive Industry
I am not an economist, but tell me if you think this is a problem. Right now, we have an overabundance of vehicle inventory in the U.S. Car sales are slated to decrease after years of constantly increasing sales numbers. At the same time, due to the high prices on vehicles and the lack of increases in middle-class income, people are (a) keeping their cars longer, and … [Read more...] about In the Future, Will You Be Selling the Vehicles Buyers Want?
Photo: Celebrity spokesperson/Seattle Seahawk Michael Bennett for Larson Automotive in Tacoma, Washington In our increasingly digital world, it’s easy to overlook some of the most effective advertising vehicles for selling cars. Despite the increasing use of pay-per-click, banner advertising, social media, and video ads on the internet, plain old television is still the … [Read more...] about Traditional Advertising Still Brings in the Buyers