The information gleaned from big data is one of the biggest advantages your dealership can have over competitors that are selling the same, or similar, models of used vehicles. Big data is key to understanding what customers want before they walk on the lot. By tapping into millions of insights about supply and demand—something only possible with big data analytics—your … [Read more...] about Discover the Secrets of Used Car Shoppers With Big Data
Knowing what used cars buyers want—and when they want it—can give your dealership a huge advantage. You’ll not only win your customers’ thanks by helping them reduce the 12-plus hours they typically spend trawling websites doing research and comparisons, but you’ll also be able to close more deals. Our company did a recent study that analyzed more than 300 million searches … [Read more...] about Does Your Dealership Give Used Car Shoppers What They Want?