Christopher Wirth

Four out of five consumers use smartphones to shop, according to ComScore, Inc. If there’s one thing this data tells us, it’s that dealerships can’t afford to ignore mobile marketing. It’s vital to your multichannel campaign, and without it, your dealership could be missing out on hundreds of potential customers. Often, the most powerful and poorly executed tool is mobile … [Read more...] about The 3 Rules of Effective Mobile Email Marketing