Recently, I overhead a dealership manager say, “We don’t need mobile marketing. We do fine with email.” We had to break it to him that studies have shown more than 50% of email messages are now opened on mobile devices—so intentionally or not, they are already practicing mobile marketing. Mobile isn’t a separate initiative—it needs to be woven into all of your marketing … [Read more...] about 5 Steps to Jump-Start Your Mobile Marketing