Dan Lee

Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth as much as they think it is. Car buyers may already be wary about making such a large purchase, so when you appraise their vehicle at $2,000 less than what they believe it’s worth, there’s a good chance that customer will … [Read more...] about How to Eliminate Your Customers’ Biggest Trade-in Objection