• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
Dealer Marketing Magazine

Dealer Marketing Magazine

  • Expert Panel
  • Marketing
    • Advertising
    • Content Marketing
    • Direct Marketing
    • Internet Marketing
    • Lead Generation
    • Paid Search
    • SEO
    • Social Media
    • Websites
  • Customer Experience
    • CRM
    • Customer Service
    • Loyalty and Retention
  • Dealership Business
    • Business Development
    • Dealership Security
    • Finance & Insurance
    • Fixed Operations
    • Inventory Management
    • Pre-Owned
    • Recruitment & Training
    • Sales Training
    • Technology Solutions
  • What’s New
    • News
    • Press Releases
    • Comics

Dan Lee

How to Eliminate Your Customers’ Biggest Trade-in Objection

February 9, 2018 by Dan Lee

trade-in

Every salesperson can attest to how difficult it can be to overcome the trade-in objection. More often than not, the customer’s vehicle isn’t worth as much as they think it is. Car buyers may already be wary about making such a large purchase, so when you appraise their vehicle at $2,000 less than what they believe it’s worth, there’s a good chance that customer will … [Read more...] about How to Eliminate Your Customers’ Biggest Trade-in Objection

Primary Sidebar

E-mail Newsletter

Share this :)

LINKEDIN

Copyright © 2019 · Dealer Marketing Magazine