Marketers are always talking about big data. What is it exactly and what, if anything, should auto dealers be doing with it? Big data is typically defined as a data set too large to be analyzed using conventional means, ruling out anything in a spreadsheet, and any customer or prospect database a dealer maintains in-house. So why should automobile dealers care? Because … [Read more...] about Why Dealers Need Big Data
Analytics and big data are frequently used terms in the automotive world these days—and many dealers are ready to take the next step in mining their data to help boost sales. One emerging trend in this area is called buyer detection, which has been proven to help dealers significantly improve sales close rates. What Is It? Buyer detection is about making big data … [Read more...] about Buyer Detection Techniques Help Dealers Move More Cars
Let’s face it—just about everyone is on Facebook. In just one decade, Facebook transformed itself from an online college directory into a major content and advertising platform that spans the world. It has also transformed how businesses, including automotive dealerships, communicate with their customers. But recent data suggests that users want more from their social … [Read more...] about Social Media Marketing: Facebook is Not Enough
We work with hundreds of auto dealers to help improve their marketing, and most of the inquiries we’ve received in recent months have had to do with social media, such as: “How should we respond to online reviews?” “What kinds of things should we be posting on Facebook?” “How can we keep up with what customers are saying about us online?” These are all great … [Read more...] about 8 Things Auto Dealers Need to Know About Social Media
QR codes (short for Quick Response codes) have been around since the mid-90s, and were originally used by the Japanese automotive industry. They are two-dimensional bar codes that, when scanned with a QR reader, direct people to a custom URL, dial a smartphone, or send a text message. It’s a way to provide access to more detailed information when you have limited real … [Read more...] about Should Your Dealership Use QR Codes?