Dave Jeyes

Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the day that they no longer have to drive cars. As more self-driving car pilot programs take to the streets, the promise of this category of vehicle is rapidly taking hold with many of today’s car shoppers—despite the fact that such … [Read more...] about How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners