In the “Good old days," automotive advertising was as simple as defining a specific demographic to target and buying a TV, radio, or print media plan to connect with that audience. You knew that enough people interacted with these forms of media that you were bound to find some people who were in the market to buy a new car or truck. Today, the media landscape is … [Read more...] about Targeting In-Market Shoppers with Big Data
Google calls today’s modern digital consumer Generation C. This generation is not bound by an age demographic, instead they are bound by their use of digital media, social media, and online video (heavily YouTube of course). … [Read more...] about Reaching Generation C—More than Just Millennials
These days, CRMs and CRM-like tools produce some impressive data about who’s in market to buy, what their trade may be worth, available incentives, and many other data points that used to take hours to figure out. Being able to generate a list of 4,000 customers who are good candidates to buy a new car is a luxury that wasn’t available just a few years ago. I remember sitting … [Read more...] about Who Cares About Grandma’s Muffins?