The question of what is the true cost of a lead can be answered by different people in many different ways, but here we’re going to use the Conversica answer. We like to look at the lead cost as what we refer to of as an effective lead rate. There are a few factors that go in an effective lead rate: the number of leads, the engagement rate, and the per-lead … [Read more...] about What Is the True Price of a Lead?
Lead providers are an essential part of most auto dealerships’ sales success. These companies provide sales leads of consumers in the market to purchase a vehicle from a dealership. One of the services provided by Conversica is using artificial intelligence (AI) in the form of warm conversations to help auto salespeople process those leads. Conversica engages leads, keeps … [Read more...] about Conversica Announces the Lead Provider Awards for 2018
Millennials are the most educated demographic group in American history and will soon make up 40% of the car-buying population. True, they are yet to get on their own two feet financially, but since they may still be living with or in close contact with family for cash and/ or insurance, they are consulted, and therefore wield enormous influential power, in decisions regarding … [Read more...] about The Millennial Rules of Engagement—You Interact, I Transact