When it comes to SEO, most automotive dealers only think about their primary website and overlook their mobile site. Unfortunately, considering the amount of mobile traffic most automotive dealers are seeing these days, ignoring mobile SEO means you’re also ignoring a large portion of potential customers. … [Read more...] about The Most Common and Costly Mobile SEO Mistakes and How to Avoid Them!
With the growth of online video and online video marketing, dealerships large and small have found a new way to connect with consumers. Consumers love online video, just look at the growth of YouTube, but it is also an effective way for dealerships to market and communicate with consumers. … [Read more...] about Every Dealership Should Have a Video Marketing Campaign
Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is where someone posts bad reviews or false reviews about your services, thus impacting what people see about your company online. … [Read more...] about “Google Death” is Only Part of the Battle
One of the more frequent discussions I find myself engaged in with dealers Lightbox centers around what techniques best determine how much money should be invested each month into their various marketing activities. There seems to be a tendency for people in the car business towant marketing professionals to declare a fixed dollar amount for each category of marketing service … [Read more...] about Optimizing your Dealership’s Marketing and Advertising Budget
According to industry experts, the average dealer closes about seven percent of their internet leads, but close their first party leads at more than 20 percent. That means first party leads—those leads dealers generate from their own activities and websites—bring in three times the sales with the same amount of leads. With these numbers, it’s important dealers make the best use … [Read more...] about For Stronger First Party Leads—Think Action!