The digital transformation has had a major impact on customers’ experience online, offering personalization and convenience like never before. It has also transformed the way we do marketing—the way we strategize, implement, and track results. And with transformations come growing pains: Every new tool or process impacts workflows in ways big and small. This is certainly … [Read more...] about 7 Ways to Get Your Team On Board When Implementing New Technology
Going Digital Doesn’t Mean Giving Up the Personal Touch
The automotive industry’s move to digital can make the personal touch seem irrelevant. These days, people interact first with dealerships online rather than in person. They do massive amounts of digital research before even making a phone call. And they are hesitant to give out their contact information. From the looks of it, today’s auto shoppers would rather interact … [Read more...] about Going Digital Doesn’t Mean Giving Up the Personal Touch
A Dealer’s Guide to AI, Machine Learning, and Predictive Analytics
If you’re reading the news, checking out dealership vendor awards, and following new product releases, you’re probably hearing a lot about artificial intelligence (AI), machine learning, and predictive analytics. Self-driving cars and connectivity make extensive use of these technologies. But the AI applications for digital marketing in automotive sales are quite … [Read more...] about A Dealer’s Guide to AI, Machine Learning, and Predictive Analytics
How to Make Video Content Work for Your Dealership
Videos are no longer just a nice extra for your digital marketing strategy. They are essential for success. This article explains how you can make video content work for your dealership. Let’s start with some statistics about how much people love videos: 5 billion: The number of videos watched on YouTube daily 5 hours, 31 minutes: The amount of time U.S. adults spend … [Read more...] about How to Make Video Content Work for Your Dealership